That big Fruit Logistica
Berlin event from February 8-10 in Messe Berlin once again delivered
the goods and has fast become a peach of a trade show for everybody
who attends the yearly gathering. There were big turnouts of fresh
produce amidst the halls, and thousands of suppliers and customers
went up and down the line and included growers, transportation experts,
materials, handling, and others.
In total, more than 2,400 companies
from across the entire fresh produce value chain were present in a
single location—including global players as well as small and
medium-sized suppliers from all around the world.
More than 56,000 visitors from 139 countries
attended the event.
Said Messe Berlin COO Dr, Christian
Göke: “Fruit Logistica is a top-class premium product characterized
by the presence of the industry's key decision-makers as well as by
excellent reviews from exhibitors and trade visitors who praised the
commercial results achieved at the exhibition.”
But it is not all beer and skittles
at Fruit Logistica.
The event is all about innovation and
pushing the envelope towards new thinking as well.
For example, at FL, an area called “The
Greenery” included a grouping of new, innovative fresh products,
including a mini seedless pepper called “Sweet Pepper Power”
and a new variety plum tomato branded “Red Egg.”
If the idea is to get more veggies into
people “and the other way around” Fruit Logistica is at
the forefront of that movement.
Yes, Fruit Logistica (like almost every
trade show) gives awards, but at least here judges and attendees alike
can internalize the winners and judge for themselves.
And some of the winners are not only
interesting, but seem like fun as well.
A runner up for the Fruit Logistica
2012 Innovation Winner was www.lovemysalad.com.
It is described as an
international social salad network initiated by entrepreneur Rijk
Zwaan as a way to help increase vegetable consumption.
“lovemysalad.com brings consumers
and professionals together to inspire each other by sharing their
passion for vegetables,” Rijk Zwaan said. http://www.youtube.com/watch?v=4nvBeRkeCYg
The Fruit Logistica trade fair also offered
specialized sectors connecting the fresh fruit and vegetable business
with products across the entire value-added chain, from growing to
Products on show included fresh, unprocessed
fruit and vegetables, dried fruit, nuts, herbs and spices, organic
products, self-service flowers, and potted plants.
Also taking place at the Berlin Fairgrounds
(as if the Fruit Logistica Expo was not enough) was the Fifth installment
of FRESHCONEX, a specialized event for the fresh produce convenience
segment that attracted over 11,000 visitors.
Highlighted by The FRESHCONEX Business
Forum, an integral part of the three-day event included meetings presenting
information on the latest trends in fresh convenience products.
Ian Neil, Sales Manager, Perfotec B.V.,
"For us, FRESHCONEX is the most
important trade fair in Europe.
“This is where the whole industry
gathers in one place."
Kell Holm, President and CEO, Fresh-Appeal
USA Inc., added:
"Fresh-Appeal participated at FRESHCONEX
four years ago.
“Now we have a new product that
we were able to present perfectly here.
“We are very pleased with our
presence at the show."
Come September 2012, Asia Fruit Logistica
takes off in Hong Kong http://www.asiafruitlogistica.com/en/
The next Fruit Logistica Berlin is set for February 6-8, 2013. http://www.fruitlogistica.de/en/
The next FRESHCONEX Berlin is also set
for February 6-8, 2013. http://www.freshconex.de/en/