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    Vol. 13 No. 22                      THE AIR CARGO NEWS THOUGHT LEADER                                Wednesday March 5, 2014

 


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FIATA Outlines Modern Times

 

FIATA DropCApoday’s international trade demands the traded goods arrive just in time—safely, securely, in an increasingly sustainable manner and, more than ever, at reasonable costs.
Economic factors are not just keywords; they set the new “norm” throughout the logistics industry.
All of this brings along cost increases, especially outside of the flown portion of the supply chain, so the air freight industry must learn how to address these changes in a landscape of increasing competition with other modes of transport.

Shippers Take The Heat

     Shippers have been under pressure to cut distribution costs.
     However, airfreight remains indispensable and is the best choice of transport for higher values and smaller quantities.
     Sensitive cargo also prefers the air.
     As the air cargo industry increases its importance, so does the need for skilled freight forwarders, which are able to cope with the high pressures of delivering goods in a customer oriented or customized manner.
     Freight forwarders thrive at skillfully answering their clients’ needs and consistently delivering the best combination of price and quality.

Forward To Some Important Points

     Today, thanks to a more efficient routing network and logistics instruments, the exporter's goods may become more competitive in new markets.
     Throughout the years, freight forwarders have developed their skills and constantly improved them.
     They offer a large variety of value-added services (see the description of services on the FIATA website).
     All this happens in compliance with a tremendous and increasing need to deal with the complexity of more and more stringent safety and security requirements.
     Forwarders meet these challenges through the use of contemporary methodologies, techniques, and precious know-how.
     The forwarder serves the global trade by procuring added value, which goes far wider than arranging for international transportation and Customs.
     The forwarder has become in recent years the main facilitator of international trade and is thus placed at the heart of international goods traded.

After The Fall

     Since the 2008 financial crisis, the air cargo industry has been stagnant and has experienced very little, if any growth. According to Air Cargo Management Group (ACMG), air freight traffic declined about 1 percent from 2010 to 2011, and annual growth averaged just 2.6 percent from 2001 through 2011, this was less than half the historic rate. Additionally, major air cargo carriers saw a decrease in cargo revenues.
     Delta Cargo experienced cargo revenue decreases of 5 percent, which culminated into a 53 million dollar loss compared to the previous year.
     One of the stronger cargo handling airports in the world, Singapore Changi Airport, handled 152,800 tons of airfreight last September, which was a shocking decrease of 2.5 percent year over year.

Can The Stagnation Be Reversed?

   FIATA takes the view that newer avenues of collaboration must be explored and both freight forwarders and airlines must become more forward thinking in their collaboration. We need to make the right investments in technology, especially in the development of eCommerce tools, and adopt less cumbersome and less costly modus operandi. There still is too much bureaucracy and paper surrounding the air cargo supply chain.

Tip Of The Hat from IATA

     In 2013, the International Air Transport Association (IATA) acknowledged freight forwarders’ functional change and recognized that they are an integral part of a sector that successfully transports goods worth $5.3 trillion every year.
     IATA understands the importance of working with FIATA to achieve greater efficiency for all partners in this crucial business.
     IATA’s Director General, Mr. Tony Tyler alluded to the critical role that freight forwarding plays within the air cargo industry when he spoke at the 2013 FIATA World Congress in Singapore.
     Many of FIATA’s practitioners do not utilize only air transport, as FIATA is well represented in all modes, but it is unquestionable that airfreight is paramount in the development of the international trade. Mr.      Tyler’s message intelligently explored all the areas that are susceptible to producing greater efficiencies in the industry, increased savings, and a more effective approach to security and facilitation.
     He identified the opportunity of enhanced collaboration with FIATA as an element that could be crucial to the success of both organizations.
     Inter alia, Mr. Tyler stated:
     “That’s our common case for working together to deliver fundamental changes that will protect air cargo’s value proposition to its customers. Instead of talking about how we divide the pie amongst ourselves, we need to focus on how we can best grow the size of the pie together. I am here today to reassure you of IATA’s commitment to work in partnership to deliver the solutions that will secure the future for air cargo.”

Who We Are Today & Tomorrow

     FIATA consists of small, medium, and big freight forwarding companies in an increasingly competitive market.
     Focusing on efficiency and win-win situations for all involved business partners goes in line with reasonable investments that both forwarders and airlines are called to make in the near future, inter alia in the area of paperless trade.
     The air cargo supply chain is today so interconnected that no single party has the resources to expand autonomously.
     This is just a fact of life and all must learn how to live with it.
     The importance of the air freight sector is constantly monitored by FIATA. FIATA’s Air Freight Institute (AFI) has developed on-going relationships with an exceptional number of stakeholders in the air transport industry, from non-governmental organizations, special interest groups, government bodies, regulators, carriers, shippers, consignors, customs groups, legal specialists, cargo risk underwriters, and technology providers.
     It is a complex galaxy of interests where FIATA sits perfectly at ease.
     From this position it can greatly contribute to the improvement of air cargo throughout the world and it will gladly do so, provided the requests and measures make business sense and are not expected to come from one side only.

FIATA & The Bigger Family

     FIATA also works closely with other air cargo industry related Associations in a collaborative coalition formed in 2010, the Global Air Cargo Advisory Group (GACAG).
     The group consists of IATA, the Global Shippers Forum, the International Air Transport Association (TIACA), and FIATA. The four Associations work together to ensure the air cargo industry has a strong, unified voice, allowing for much stronger advocacy outcomes when working with worldwide regulatory authorities.
     GACAG's current focus is air cargo security, e-commerce (this Task Force is actually led by FIATA), Customs and trade facilitation, and the sustainability of the global air cargo industry.
     On top of FIATA’s advocacy efforts, we also co-deliver a training program with the International Civil Aviation Organization (ICAO) about the proper handling of dangerous goods cargo.
     FIATA, alongside ICAO, strongly believe in the benefits of training as a means to ensure a sustainable and secure industry future. This is but one of the initiatives in training, which is traditionally one of the strongholds for FIATA.

Better Relations Grow Business

     Our constituents strongly believe that the relationship between airlines and freight forwarders is crucial for trade.
     The efficient delivery of airfreight services is unavailable without a well-functioning relationship between airlines and freight forwarders.
     This is however in need of profound changes, which are felt by all FIATA members and a number of airlines.
     This was the reason why FIATA and IATA have started working on the air cargo modernization program.
After Tony Tyler’s words in Singapore:
     We all recognize that we need a modernized relationship that helps build trust and treats the Forwarder-Airline relationship as a partnership of equals.
      That will lead to the enhanced cooperation that will help industry adapt to the momentous changes it faces.
     This is a modernization path with many facets, where technology will also play an important part.

Rodlofo Sagel
Promises Must Be Kept

     FIATA hopes that this will come to fruition soon; FIATA Members have been and are ready to play their part in full.
     Obviously, this does not depend exclusively on FIATA, as IATA must live up to the promise made by its CEO by swiftly embracing the way of simplification and modernization together with us.

Rodolfo Sagel
Mr. Sagel serves as Chairman of the FIATA Airfreight Institute.

 


Part I-Click To Read
Part II-Click To Read
Part III-Click To Read


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