L to R— Julio Fernandez, EMO Trans Sales Manager-LATAM/Caribbean;
Rolando E. Alvarez V, President UPCARGO, Inc.; Miguel Guardado, Director
Administrative-SERCOGUA Group; Julio Avila, Commercial Director SERCOGUA
Group and Orlando Yanez, Director General/CEO SYNCRO LOGISTICS.
 Rousing
meeting snapshots as EMO Trans Global Network continued in San Juan
last week.
EMO Trans likes to say it is flexible
and quicker to find solutions along the supply chain in order to bring
speed and value to its customers, but it also shows it listens to its
own people, who asked for a deeper look into the rest of Puerto Rico.
Delegates discovered a thoughtful addition to the day’s activities
with a night trip to “Old San Juan.”
Jenni Frigger-Latham, EMO Vice President
Sales & Marketing, provided a different look, asking an all-Latin
American (LATAM) panel some interesting and revealing questions about
doing business across the region.
Jenni introduced Julio Fernandez, Sales
Manager LATAM/Caribbean from the EMO family who spoke of the business
and vibrations that reflect the land of wonder and opportunity that
is Latin America.
The thinking was more than coincidental
to the beauty surrounding the conference in Puerto Rico.
EMO signals clearly that it is determined
to grow its business by expanding and engaging multi-modal markets in
the southern climes.
It was an impressive session, featuring
crisp, thoughtful dialogue about some fairly smart stuff.
EMO currently serves eight countries in
Central and South America.
Here are some sample comments from the
presentations and videos with Marco Rohrer, President EMO Trans USA
and Orlando Yanez in reaction to the sessions.
In his remarks before the delegates, Mr.
Rolando Alvarez of UPCARGO, Inc. Panama noted that improvements in the
Panama Canal offer new opportunities ahead.
Julio Avila of SERCOGUA Group, a company
that represents six markets, from which EMO Trans operates in Central
America, spoke of his company’s experience moving garments during
the past 15 years.
“All the countries are different
in terms of regulations and demands so we believe that right partners
are everything,” Mr. Avila said.
Orlando Yanez of SYNCRO LOGISTICS, based
in the Dominican Republic, noted the opening of free trade with Europe
and USA as “common throughout the region.”
“But better understanding and complete
information is key as we endeavor to keep those lines of communication
open and clear,” Mr. Yanez said.
“Business in the Dominican Republic
is changing for the better, as container movements that used to be stuck
in port for unacceptable waiting times have sped up considerably.”
Enrique Fajardo Parra of giant Almaviva
spoke of the booming economy of Colombia as one of the great turnarounds.
“Our free trade agreements are in
place and growing as business in our four major ports and six major
international airports is booming.
Almaviva has its hands in several kinds
of business, including banking, ocean shipping, and you name it, Enrique
boasts. It is the largest operator with a bonded warehouse in the country.
As to how the business strategy works
with the partners, Enrique was emphatic:
“There is something different going
on here.
“EMO Trans dovetails nicely with
our efforts to be open and professional,” Enrique Fajardo Parra
said.
Mr. Yanez of SYNCRO added:
“A key element in our continued
success and building block to our growth across the region—where
we are known for a variety of smaller but revenue positive accounts
that require hands-on, high level service— is answering all inquiries
promptly and paying on time.”
Julio Avila: “Our strategy is to
build good partnerships.
“EMO brings together people who
want to work together,” Mr. Avila said.
As the session ended a question came from
the audience; EMO CEO Joachim Frigger asked for the possible advantages
of holding a meeting in Latin America amongst various stakeholders and
partners of EMO.
We were struck by Mr. Frigger’s
question.
First, he put together a large and dynamic
meeting based on networking and cooperation, and then is immediately
moved by the encounter to take things further. Reaction amongst the
LATAM panelists was universally positive, so stay tuned for further
developments.
Geoffrey/Flossie
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