Lufthansa
Cargo held an annual rite of spring in Frankfurt this week as hosts
of a big press gathering to reveal numbers, talk about the year gone
by, and venture a look ahead at 2014.
Lufthansa Cargo also said goodbye
to Karl Ulrich Garnadt, who moves to the top position at Lufthansa Passenger
next to CEO Carsten Spohr on May 1st.
The elevation
of two ex-cargo executives to leadership positions at the fabled carrier
may be a first, but it is not without precedent.
For example,
KLM has moved cargo people to the top including Pieter Bouw and Leo
Van Wijk.
Karl Ulrich Garnadt’s fourth and final annual press conference
as Lufthansa Cargo CEO and Chairman of the Executive Board opened with
the announcement of a razor-thin operating profit of €77 million
euros in the last financial year, €28 million euros less than in
the previous year.
Looking ahead,
Herr Garnadt outlined some future programs meant to revitalize the bottom
line and pursue new markets via its “Lufthansa Cargo 2020”
program.
“We
have set ourselves ambitious targets.
“Our
goal is to grow our tonnage by around five percent and plan to significantly
increase the operating profit.”
“Lufthansa
Cargo will continue its strict cost management in the current financial
year,” Mr. Garnadt added.
In a new
initiative, Lufthansa Cargo employees were invited to attend the press
conference, and the first 20 to win a ticket draw lottery were present.
Herr Garnadt
framed his remarks, focusing on how Lufthansa Cargo customers view its
services, with the acknowledgment that customer feedback is critically
important to deliver quality.
Quality was
recognized, he pointed out, as Lufthansa Cargo earned the Expeditors
2013 Award of Excellence, the Airforwarders Association's Best International
Freight Airline 2013, and best European air freight carrier.
Admittedly,
in 2013 the carrier's business didn't grow as fast as Herr Garnadt had
hoped or projected, and as such the financial results have been disappointing,
although still in the black delivering a positive number.
The operating
result, as mentioned, was 77 million Euro on revenues of €2.44
billion Euro. However to put it into perspective, the rest of the air
cargo industry fared much worse by comparison in another difficult year
that saw stagnation in the global air freight markets for many carriers.
The departing
CEO listed the fierce, competitive landscape and the “state-owned
carriers” versus publicly-owned airlines as skewing the market,
which is no longer a level playing field, noting as was pointed out
that Middle Eastern and Gulf carriers were achieving double digit growth,
Asian airlines, as well as European airlines (except state-owned Cargolux
[in 2013]) were in the red, South American airlines were flat and in
the U.S., Delta Air Lines was in red (for cargo) with AA showing plus
2 percent—all based on IATA FTK statistics.
A staggering
total of 56 freighters were taken out of the market by 9 airlines and
parked in the desert during 2013, including some that had ceased operations.
That remarkable
number as a sign of the decline in the global air cargo landscape made
the profit Lufthansa Cargo managed even more remarkable. To stay strong
in a weak market “and look with cautious optimism at 2014 based
on projected global demand and a growth of plus 5 percent” delivered
a message of rebound as performance and projections ahead emerged in
Frankfurt.
As in previous
years, Mr. Garnadt referenced the Lufthansa Cargo 2020 framework as
a means of evaluating its components and the fact that, in his view,
the airline “stayed the course.” The story of 2013 was working
on improving short-, medium-, and long-term productivity by growing
and securing its market position and building a stable future.
The Lufthansa
fleet now consists of two B777F with the third about to be delivered
this week and a fourth due in June 2014.
In the meantime,
two MD11Fs were sold and another two parked with the possibility of
being returned to operations, subject to demand.
In response
to a question from the floor, Herr Garnadt revealed that the decision
for an option on another five B777F has been deferred and will need
to be reviewed in 2015 based on market conditions.
As Dr. Martin
Schmitt, Executive Board Member Finance, noted in his remarks, the B777F
made the highest positive earnings contribution because of its combination
of greater range, higher capacity, and lower fuel burn.
The nascent
Lufthansa Cargo Center will be “the world's most modern air cargo
logistics center” built on an existing site; this will require
administrative offices be relocated for the duration.
In parallel,
the FRA hub marketing initiative has been ongoing in collaboration with
local partners and optimizing processes, traffic flows, and pushing
digitization.
In another
milestone for Lufthansa Cargo, we learned the IBS-supplied IT system
is set for implementation by year-end, replacing Mosaik.
Other topics
included some metrics showing quality measurements underscoring a customer
satisfaction index of 80, consisting of factors such as service recovery
and on-time services in cargo (better than pax).
In the "less
paper" category (it used to be called paperless), the goal was
to reach 200,000 eAWBs by the end of 2014.
FlyingTypers
asked Herr Garnadt why this number was so stubbornly low—less
than 10 percent of the carrier's total annual shipment volume—after
years in the making.
In his reply,
Garnadt referenced the various regulatory agencies' approvals, trade
lane certification, and overall complexity, but essentially evolving
at IATA/FIATA's pace.
He cited
Customs authorities and other government bodies making progress, especially
in China, together with overall heightened industry awareness. His analogy
was a snowball that keeps growing until it becomes an avalanche; except
he will no longer be there to see it happen.
Dr. Schmitt
expanded on the financials, particularly the higher investments in the
fleet, a revised method of amortization (5 percent over 12 years), and
increased funding for its pension plans, as well as closing down Lufthansa
Charter.
Operating
expenses during 2013 were 6.6 percent lower than in 2012 without sacrificing
or reducing planned investments.
Under the
Lufthansa Group implemented SCORE project, Lufthansa Cargo delivered
an earnings contribution of 73 million Euro.
It is instructive
that 35 million Euro of that amount was achieved through income boosting
measures rather than cost cutting.
In response
to a question regarding the FRA curfew, Herr Garnadt sated that “the
damage has been done” and that Germany and EU businesses suffer
because of government actions that do not take into account unintended
consequences, leaving the carrier to undertake its own efforts to compensate.
Without going
into specifics regarding previously announced intended cooperation with
airline partners, Herr Garnadt said that a deal will be inked by mid-year
aiming to grow the network, greater flexibility, more frequencies, enhanced
infrastructure and handling, and adopting best practices to benefit
both partners. Matthias Eberle, head of Communications commented that
this action would take the form of a bilateral arrangement.
Another question
about Asian markets prompted Herr Garnadt to address the conditions
in India, which is a “difficult market” for Lufthansa Cargo
given the encroachment by Gulf carriers, however the recently added
passenger flights to KUL and JKT offer new access to Indonesia where
he expects positive business activity.
Next year's
press conference will have Peter Gerber in the driver’s seat;
stay tuned.
Ted Braun/Geoffrey Arend