| 
  We 
          sit outside on a shady patio Tuesday afternoon, after the official program 
          of CNS Partnership Conference ended as one of the longest-held traditions 
          at CNS continues in 2011—The SWISS World Cargo Press Roundtable. The group headed by Oliver Evans, (right) 
          Chief Cargo Officer includes Jack Lampinski, managing director the Americas, 
          Annette Kreuziger, senior manager and head of marketing and our old 
          friend Bernd Maresch, who is passing the baton to Annette, having established 
          his own firm, Hans Mars.
 Oliver starts by expressing satisfaction 
          with “the opportunities to work together with members of the Lufthansa 
          Cargo Group while maintaining Swiss WorldCargo’s autonomy, brand 
          and organization that reflect Swiss values—quality and service.
 “With a fleet of 26 long haul aircraft, 
          of which 25 are available to cargo, a milestone has been reached by 
          matching the number the erstwhile Swissair operated,” Oliver Evans 
          says.
 That is no small potatoes.
 Taking the sky back from the financial 
          debacle that was Swissair has been many years in the making, but today 
          SWISS is all the way back and as big as Swissair ever was.
 “Cargo played a key role in the 
          results of the airline which made an operating profit of CHF 368 million 
          for 2010,” Oliver Evans assures.
 “Cargo load factors were consistently 
          back to the 80% to 85% range,” we are told while SWISS WorldCargo 
          is continuing to focus on carrying quality cargo which requires the 
          special care and touch Swiss WorldCargo has been known for.
 SWISS WorldCargo employs 310 staff worldwide, 
          and has outsourced operations to handling partners.
 “We are consistently number one 
          in Europe for “flown as planned” on certified Cargo2000 
          routes and enjoy customer satisfaction and loyalty ratings of 88%.”
 Despite these positive results, changes 
          in the organization have been made in order to “stay ahead of 
          the game” as Oliver puts it, continuing to streamline processes 
          and building a most diverse cultural, gender and experience based management 
          and workforce.
          
           
            |  Lâlin Sabuncuoglu-Janssen
 |  |  |  This change management program has industry 
          veterans, such as Jack Lampinski the old cargo pro for example, side 
          by side with Lâlin Sabuncuoglu-Janssen, managing director and 
          head of area management Europe.
 “The great advantage of such diversity 
          is that our team is able to engage with the customer in a unique way 
          reflecting the global nature of our business, bringing in the richness 
          of ideas and solutions available anywhere in the world.”
 In response to our question, Oliver stated 
          “that network and fleet planning take into account cargo needs, 
          having a voice at the table, exemplified by a change of gauge for a 
          specific cargo requirement to move valuables, something unimaginable 
          10 years ago”.
 “Global events have seen China slowing 
          down while business and operations in Japan were holding up well despite 
          acutely challenging circumstances.
 “Next year in 2012 will see new 
          intercontinental destinations added in North America and Asia.”
 At that point we can imagine that SWISS will be a bigger entity than 
          Swissair ever was.
 “The core business remains airport-to-airport 
          services, therefore serving forwarders, but the specificity of the focus 
          markets requires closeness to pharma and banks to understand their needs 
          and develop solutions with the forwarder.
 “Our e-freight strategy is to follow 
          a dual track, on the one hand preparing for 100% e-AWB in our home market 
          Switzerland by the end of 2011, and on the other ramping up volumes 
          of e-freight with selected high volume shippers and forwarders on all 
          certified lanes to or from Switzerland,” Oliver Evans assures.
 Ted/Sabiha
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