Down To Business
In Eastern Europe

Stan Wraight, an expert on Eastern European and Russian air cargo, with
40 years in the business overall, said the market is still maturing as
Russia develops its infrastructure.
Wraight, who recently left a major Russian
all-freight carrier after four years, says the Russian market will definitely
improve in future, while the big drawback to airfreight there remains
antiquated customs and central bank rules. Being optimistic, he said he
sees reforms of those rules in the next five to 10 years.
“Unless these are brought up to world
standards, gateways such as Helsinki and double transit documents will
remain an option,” Wraight told Air Cargo News/FlyingTypers.
He says he sees the dominant players in
Russia being Aeroflot and Air Bridge Cargo, and said as the potential
is truly realized, slowly other carriers, such as Atlant, Soyuz and Transaero
will also become more prominent.
Wraight said the dominant cargo hubs are
and will remain Moscow’s airports, St. Petersburg, Krasnoyarsk and
Novosibirsk.
As for what companies should keep in mind
that want to move to the Russian market: “They should be in Russia
with their own offices, not through agents. Take the challenge and do
it,” Wraight said.
“Like any developing market, India,
China, South America, it has challenges. Those that get in now will be
the winners.”
He also cautions that the Russian market
will be dominated by imports for years, and that the entry of European
and U.S.-based carriers will severely harm Russian carriers if they are
not prepared to compete on the international scene.
Wraight was named chairman of the board
of Cargoitalia on September 1.
Wraight said upon the announcement of the
new post: "I look forward to working with (Cargoitalia), to improve
and expand the network and take Cargoitalia to the next stage in its development.
We will be talking with various potential strategic partners in the coming
months to ensure the targets we have set for ourselves, and that commitment
we are making to our clients are fulfilled."
George Frey
|