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   Vol. 13 No. 70   Monday August 18, 2014


Thank Shelat For SmartKargo
SmartKargo Group

     Back in November 2013, Team SmartKargo (above) showcased its solution at the Air Cargo Americas show. It was an attempt to woo air cargo stakeholders to test the next-gen solution. With its state-of-the-art architecture and low operating costs—essential, these days—it must have impressed everyone who saw it.
     Today, SmartKargo has moved on from its initial client to include carriers around the world, some of which are Indian. Projected as the solution of the future, SmartKargo is unique in many ways.
     “SmartKargo is unique in many ways—the foremost being able to instant deliver real time information.
     “Perhaps, what is more important is the fact that it can be used wherever there is an Internet connection,” says Jay Shelat, Executive Vice President, SmartKargo.
     Jay, who enjoyed a distinguished career at American Airlines Cargo and later at Jet Cargo, today has moved over to the IT side. His enthusiasm for the industry has been rekindled—the result of being responsible for overall sales development and marketing strategies for a product that can accelerate growth and effectiveness.
     “Airlines have typically invested more in passenger solutions than in air cargo, for the obvious reason: relative revenue.
     “But as global trade has grown, cargo has become an important—and highly profitable—revenue source.
     “So now airlines are looking to replace older, less capable IT with a robust and comprehensive solution.
     “In our case, SmartKargo is the first solution that truly harnesses the advancements in IT and network of the past 10 to 20 years.
     “It was designed by MIT engineers in collaboration with domain experts from the world’s largest airlines.
     “We are the only pure play, cloud-based solution available globally with unlimited scalability, which removes the expense of dedicated hardware and software—not to mention allows you to work SmartKargo wherever you have an Internet connection—at home, at a coffee shop, wherever.
     “Moreover, it was the first system designed to manage air cargo from start to finish, enabling different stakeholders in the supply chain (shippers, agents, carriers, ground deliverers, etc.) to use the same system and to have access—with proper security, of course—to the same data, at the same time.
     “And unlike older systems, SmartKargo delivers transparancy with instant on-demand reports and other business intelligence instantly, not days or weeks later.
     “So SmartKargo delivers all the functionality you would expect from a pickup-to-final-delivery solution—booking, capacity planning, pricing and revenue management, scheduling, accounting, tracking, and more.”

SmartKargo Chart

     “I know,” Jay insists “that everybody thinks that they have heard all of this this before, but with our common base available everywhere we think we can advance the mantra:
     “‘Say goodbye to paper, and all its inherent limitations!’
     “SmartKargo is the realization of e-Freight. It’s built on IATA standards and is fully compliant with C-IMP messaging.
     “Microsoft Azure is a highly reliable, scalable, open platform for cloud computing.
     “Cloud computing has many players, but almost none with as much experience and presence as Microsoft.
     “The technology stack integration Microsoft has been able to deliver to Cloud Application developers is truly impressive and unparalleled.
     “Convenient access to Microsoft’s technical team located right across from our head office in Cambridge, USA, played a role as well!
     “Then there is the question of business intelligence.
     “This is another area where SmartKargo shines.
     “We knew carriers and other stakeholders needed way, way more business intelligence than existing systems delivered.
     “Moreover, none of them can provide BI in real time—it’s always later, sometimes much later, like the next week or month, because their systems are based on batch processing. SmartKargo allows you to know now.
     “How much did we carry today?
     “SmartKargo can tell you today.”

SmartKargo Badge This     How about an IT solution for air cargo that instantly reports everything along the supply chain and can be accessed on any lap top?
     The old cargo pro Jay Shelat is fronting a company called SmartKargo, which is marketing a system developed in Cambridge, Massachusetts, by MIT engineers, in collaboration with domain experts from the world’s largest airlines.
     “We are the only pure play, cloud-based solution available globally with unlimited scalability, which removes the expense of dedicated hardware and software—not to mention allowing you to work SmartKargo wherever you have an Internet connection—at home, at a coffee shop, in the air, everywhere,” Shelat declares.

Pay As You Go Scheme

     “We understand that to make the solution viable in emerging economies, SmartKargo is available on a pay as you earn model.
     “The SmartKargo pricing model is unique.
     “When an airline agrees to partner with us, we customize the system to their needs and implement quickly (we just went live with an up-and-coming Pacific airline in a record 80 business days!), and we charge a realistic upfront fee to get started—far less, of course, than new hardware and a license and all that.
Tirthankar Ghosh


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