
Doha Exclusive—Vikram
Singh is Qatar Airways vice president of cargo. Right now the Doha-based
carrier is involved in an aggressive plan of moving to new markets despite
the worldwide slowdown. We wonder what is driving these moves and what
lies ahead?
FT:
What is Qatar Airways approach to a tough
2009?
VS:
Qatar Airways is reinforcing its aggressive
expansion plans, continuing to enter new markets despite the worldwide
slowdown. Throughout the course of 2009, Qatar Airways is introducing
a number of new scheduled routes to our expanding network.
Charlie Storcks, (left) Qatar Airways Cargo Regional Manager the
Americas and Vikram Singh, (right) Vice President Qatar Airways Cargo
pictured at CNS Partnership Conference. Qatar Airways Cargo
launched Houston Service March 30, 2009.
Amritsar – in the northern Indian
state of Punjab will be served with four weekly flights from October
11. Goa – the popular holiday destination will be served with
four weekly flights from October 25.
Although both destinations will be serviced
by A320 aircraft, the new routes allow a direct connection to / from
Doha and the QRC network for small urgent consignments.
Melbourne from December 6, (subject to
government approval), three days a week initially then increasing to
daily from January 1, 2010.
This is an exciting new development opening
up new opportunities for our existing customers in Europe, UK, Middle
East and new customers out of Australia.
The Boeing B777-200 Long Range to be used
on the service will ensure good cargo uplift opportunities, even with
high passenger loads.
The late evening arrival and departure
is ideally suited to cargo ensuring import cargo is available for collection
the next business morning and it allows export cargo to be processed
throughout the day for carriage that same night. Announcements
will be made soon on the handling services to be used and our new management
structure in Australia.
Sydney – a launch date has not yet
been announced but is expected to launch sometime in the New Year, subject
to government approval.
As to European destinations Qatar Airways
has announced two further European points will be launched in the coming
months.
FT:
You have spoken in the past of ongoing service
options upgrades. Can you detail them and what lies ahead?
VS:
For 2009, Qatar Airways has unveiled a host
of frequency and capacity upgrades on a number of key European routes
from the start of the 2009/10 Northern Winter schedule: will see Athens
up from 9 flights a week from October 25, rising to double daily by
March 2010.
Paris goes up from 11 to 14 flights a
week from October 25.
Stockholm will be served from 4 to 5 flights
a week beginning October 25.
Madrid goes from 4 to 7 flights a week
from December 2.
QR has already increased frequencies on
a number of other routes including Lagos now served daily, Manila double
daily, Muscat 21 flights weekly.
Elsewhere Kuala Lumpur now gets 10 QR
flights a week
We are also adding capacity planned for
Algiers to six flights weekly from October 1 and Tunis to five flights
from October 5.
FT:
Any new products coming onstream at QR Cargo?
VS:
Qatar Airways Cargo is finalizing an agreement
with Envirotainer for use of their temperature controlled units in selected
sectors on our network.
The demand for carriage of goods such
as healthcare, pharmaceutical products is growing at a fast rate and
access to temperature controlled units allows Qatar Airways Cargo to
actively pursue these business opportunities.
View
From The Top
Akbar
Al Baker CEO Qatar Airways puts it this way:
“Travel by air has reached
the point where it is now taken for granted in most corners
of the globe.
“With larger number of passengers
and more choice available in the skies, airlines looking to
maintain and grow their position in the marketplace must provide
a high-quality service with ever-increasing efficiency.
“In this highly competitive
environment, award-winning Qatar Airways has undergone a phenomenal
expansion period, with an average of 35% growth year-on-year
for the past 10 years.
“Along the way, the airline
has garnered many awards and accolades, becoming one of only
six airlines worldwide to have been awarded a 5-star rating
by Skytrax, an independent aviation industry monitor.
“Our commitment is to provide
the highest quality of service in the air and on the ground.
“Qatar Airways will grow
these services as we continue along our path of expansion and
quest to become known globally as the best airline in the world.”
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FT:
Can you describe a timeline for New Doha
International?
VS:
New Doha International Airport is scheduled
to open by 2012 and will include a state of the art Cargo Terminal,
with fully automated handling systems and many special handling areas
such as freezers, chillers for perishable and temperature controlled
products, as well as secure storage areas for valuable and vulnerable
cargo.
Warehouse handling areas will be air conditioned
for added protection of the cargo being handled.
A stand-alone live animal facility will
be a key feature of the new Cargo complex.
FT: We
have noted that despite the slowdown QR continues to receive and order
new aircraft. What are the freighter plans?
VS:
In mid 2010, Qatar Airways Cargo is set to
receive the first of its new Boeing 777 freighters. The delivery of
these aircraft will add an extra dimension to the airline’s dedicated
freighter network.
Exciting plans are being developed to
interface the present A300-600F services with the new opportunities
the Boeing freighters will bring. Right now Qatar Airways operates 69
narrow-body and wide-body aircraft operating to over 80 destinations
in an expanding global network.
We are receiving new planes into the fleet
at an average rate of one per month and have massive aircraft orders
worth over US$40 billion, including 80 Airbus A350s, 24 Airbus A320
Family of aircraft, 60 Boeing 787s and 32 Boeing 777s.
Qatar Airways is one of the customers
of the twin-deck Airbus A380 ‘super jumbos’ with five on
order and scheduled for delivery from 2012.
FT: What
Else Is Prioritized at Qatar Cargo?
VS:
Qatar Airways Cargo has recently joined Cargo
2000, in an effort to help standardize performance measurements throughout
the industry and is currently testing the system on selected sectors
in the process towards full certification.
FT:
How did you start in this business?
VS:
I began my airline career in 1992 with KLM
Cargo in India where I worked in Calcutta, Chennai and Delhi. Experience
ranged from Cargo Ops, Sales and management including setting up stations
till 1996. Moved out of India in ’97 and into the passenger business
in sales and regional management roles in Abu Dhabi and Iran till 2000.
With KLM's Alitalia JV moved to Africa to manage sales and marketing
on the continent.
In 2003 moved to the Netherlands to head
up B2B Marketing and later to manage KLM's Global Accounts business
and merged it with Air France in 2006.
Was made responsible for Customer Management
for KLM in 2006. In 2007 I moved into a Business Innovation-Corporate
Strategy role till I left to join QR Cargo and got back into air cargo.
Notably, in 1996 I had a brief stint with a freight forwarder, before
I switched to the passenger airline business, which gave me valuable
insight of the forwarding world.
FT:
When you joined Qatar Cargo tell me what
surprised you?
VS:
I have been pleasantly surprised with the
world-class air cargo hub we operate here. It is definitely one of the
best-kept secrets in international air cargo.
FT:
If there were a couple or even one thing
about air cargo that you could change what would it be?
VS:
The industry needs more transparency. More
transparency will bring value-based pricing and innovation to the entire
supply chain. The Internet can and must play an important part here.
Geoffrey |