Jade Cargo Speeds Relief

Reto
Hunziger, Vice President Sales and Marketing at Jade Cargo International
likes to call his co-workers, subordinates and even his bosses at Jade
Cargo, “my family.”
Well the Jade Cargo family came up big a
few days ago for the people of Myanmar, moving a full B747-400ERF charter
of relief supplies to the stricken country on very short notice.
The Jade Cargo freighter departed Beijing
for Yangon, Myanmar fully loaded with aid material including tents, covers
and food landing in Yangon after a four-hour flight.
“My people are something else,”
Reto said when we spoke earlier this month in Florida at The CNS Partnership
Conference.
“Our chief executive officer Captain
Kay Kratky has been able in very short order to completely turn things
around for us building up the pilot corps from 20 to more than 100, up
to nearly full strength.
“What that means is, now Jade Cargo
has the ability to grow its business and also be a leader of providing
sizeable air cargo lift anywhere in the world on short notice.
“With our capacities of six Boeing
747-400 ERF and the recent marketing agreement with Lufthansa, Jade Cargo
will soon connect main cities in North China with various destinations
in Europe.
“The ongoing integration of Jade Cargo
International’s capacities into Lufthansa Cargo’s product
portfolio on European routes offers shippers access to an extensive network.
“As example on routes to Asia, Jade
Cargo International operating under the umbrella of the Lufthansa Cargo
Group offers non-stop flights on routes that were previously only served
indirectly via the Frankfurt hub.”
Jade Cargo International currently flies
to Shenzhen and Shanghai Pudong from Amsterdam, Barcelona, Brescia, Luxembourg
and Stockholm.
From Shenzhen, Jade Cargo International
provides connections to the Asian economic centers of Osaka and Seoul.
On April 14, one Jade Cargo International
Boeing747-400 all-cargo freighter landed at Tianjin Binhai International
Airport, signifying the launching of Jade Cargo’s first Tianjin-included
international cargo course.
Favored
by the rapid development of Binhai New Area, in which Airbus's first overseas
assembly plant is located, Tianjin Binhai International Airport becomes
more and more attractive to both domestic and foreign carriers.
The Jade Cargo frequency is Seoul-Tianjin-Frankfurt-Shenzhen,
flying thrice a week.
Integrating Tianjin and Frankfurt into Jade
Cargo’s route network is part of the extended cooperation between
Lufthansa Cargo and Jade Cargo, which went into effect 30 March 2008.
But several other new wrinkles are coming
into the Jade schedule package including new services to Budapest and
Manchester as well as new frequencies from China to India and also all
cargo services from Jade on deck to fly into Vietnam during Summer ’08.
“Eastern Europe offers great opportunity
for growth and Budapest is the perfect gateway catchment for southern
Europe and Austria as well.
“Our expansion to Asian destinations
is measured and logical combining great service and convenient schedules.”
Reto Hunziger is an all-cargo guy in the
best sense and practice of the words.
He joined Jade Cargo International when
the airline took off in 2006 after having served Swiss WorldCargo for
14 years.
At that time his old boss Oliver Evans said:
“We are sorry to lose him but honored
that our culture for cargo here recognizes and develops such talent for
the increasingly competitive logistics business.”
Reto saw Jade launch and sputter when aircraft
deliveries were met with no pilots to operate the new freighters to a
rebirth of sorts, as things under new management came back into order.
Through it all, the 39 year-old says he
always insisted on “total service and affording everyone, including
customers and staff, total transparency.
“People will support your effort as
long as they believe that you care about them.
“It’s a simple human condition,
everyone likes to know what to expect.”
It’s worth mentioning that the group
picture (above) that underscores the family that Reto is most proud of
has some new members including Eric Erbacher, who serves as Jade Cargo
Sales Manager Worldwide and Brinkley Chan who has Joined Jade as Sales
Manager China.
“What we are building is a great cargo
airline of China, not a dynasty of Reto,” Mr. Hunziger says with
a quick smile.
As we hear those words we think of the killer
schedule that this young man has put himself on for the past three years.
Although Reto says that things have slowed
a bit he admits that the days are still 12 hours long punctuated with
a bachelor’s life of local Chinese cuisine mostly taken out or ordered
in utilizing his “passable Chinese.”
“I am a team player,” Reto says.
I expect to continue my career in air cargo, building the industry I love.”
Geoffrey
|