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   Vol. 14  No. 40
Monday May 11, 2015

Trees Gave It Up For Daily Blah

Trees Gave It Up For Daily Blah

     Last week we picked up a copy of the “Official Air Cargo Europe” daily publication commissioned by Transport Logistic Air Cargo Europe.
     Printed on extra thick glossy stock, the issue felt and looked wonderful.
     But then we got to thinking: how can the air cargo industry, which is attempting to project an image of sustainability, allow itself to be presented to the great unwashed (at ACE) in a series of printed issues that have the look and feel of having been printed on what remains of the Black Forest?
     Yes, FlyingTypers’ parent company quit print a decade ago, so perhaps we are a bit sensitive on the subject, but we think it is past time that air cargo put its money where its mouth is and insist that wasteful usage of paper to print industry news is not consistent with the message that everyone in this industry—from IATA to the airport sales club—is trying to get across.
     We must accelerate our effort to get as much paper out of the air cargo business as possible, because still today in 2015, despite all our efforts, our industry continues to sink beneath an avalanche of documents every day.
     If the legions of attendees and exhibitors we saw who told us that they check their various mobile devices at least two or three dozen times a day proves anything, it is that the future of media in air cargo is digital, and the wasteful, daily-news-printed-on-slick-paper nonsense at trade shows should be in the rearview mirror.
Geoffrey



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FT050415
Vol 14 No. 37
An Interview With Peter Gerber
For David Communication Is King
Chuckles For May 4, 2015
Everybody Loves Somebody
More Cool At SWISS ZRH
Four Decades of Vital Views
Spargel Zeit Asparagus Time Again
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Vol. 14 No. 38
New Landmark For Air Shippers
Chuckles For May 5, 2015
ATC Out Front And Pulling Away
Cowboys And Indians

Playing An Ace In Munich
Feliz Cinco De Mayo