The
year 2015 marks our 40th year in the world of air cargo news
reporting—first as Air
Cargo News and now as FlyingTypers. In
2015 we are fortunate to present the writings of the 102-year-old
Richard Malkin, who remains the first air cargo reporter in
history (circa 1942) and now serves as FlyingTypers'
SeniorEditor. Here
Richard recalls the views of
executives over the four decades.
1986
Edward Moritz, British Airways’
cargo marketing manager in New York, focused on the slide
in air freight rates. “The debate of the root cause
of the pricing decline goes on endlessly. The list of alleged
culprits includes overcapacity, deregulation, survival pricing,
buyers foregoing service standards, and bottom-line economics.
But all of us share in the responsibility for the final industry
price level.”
2006
Christopher
Coppersmith, president and CEO, Target Logistic Service, had
this to recommend: “We must acquire new thinking, generate
new ideas and concepts that will provide fresh strength to
this once fastest growing sector of the transport industry.
We also must relearn geography. China is not the only country
on the air cargo map. In our zeal to satisfy shipper needs
between the U.S. and the one billion Chinese with their dynamic
economy, we are in danger of forgetting the other five billion
occupants on this planet.”
2008
Scott
Dolan, president – air cargo, United Airlines, commenting
on the forces of surface competition: “let’s face
it, in an era of rising fuel costs and more stringent security
requirements, shippers are looking towards alternative modes
of transportation. Because of these factors, ocean, rail, and
ground are costing the air cargo industry millions of dollars
in lost revenue, and this pressure will only increase in the
future. Our continued success depends on executing flawlessly
and finding ways to create added value for our customers.
“We must understand not
only our customers, but be proactive in providing solutions
for our customers’ customers. And, we must reduce controllable
costs to be as competitive with other modes.”
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Vital
Views 1975-2015 
Christopher
Coppersmith, president and CEO, Target Logistic Service, had
this to recommend: “We must acquire new thinking, generate
new ideas and concepts that will provide fresh strength to
this once fastest growing sector of the transport industry.
We also must relearn geography. China is not the only country
on the air cargo map. In our zeal to satisfy shipper needs
between the U.S. and the one billion Chinese with their dynamic
economy, we are in danger of forgetting the other five billion
occupants on this planet.”
Scott
Dolan, president – air cargo, United Airlines, commenting
on the forces of surface competition: “let’s face
it, in an era of rising fuel costs and more stringent security
requirements, shippers are looking towards alternative modes
of transportation. Because of these factors, ocean, rail, and
ground are costing the air cargo industry millions of dollars
in lost revenue, and this pressure will only increase in the
future. Our continued success depends on executing flawlessly
and finding ways to create added value for our customers.
