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Geoffrey Arend Air CArgo News Thought Leader
   Vol. 13 No. 63    Tuesday July 22, 2014

Innovation Starts At HomeInnovation Starts At Home

      We’ve been thinking about the International Air Transport Association (IATA) Air Cargo Innovation Award contest, which will choose the best innovative idea on November 30 and award one winner USD $20,000.
      IATA has also promised up to two runners-up will be awarded USD $10,000 each if, in the opinion of the judges, there are actually that many good ideas out there.
      It strikes us as a surrender to reality if IATA—which doesn’t seem to come up with many good ideas—is now willing to throw a few grand around to possibly net some.
      A jury-panel includes the usual suspects—industry analysts, PR people, and teacher consultants will screen all submissions.
      The template for submission is here.
      Winners will be announced at IATA World Cargo Symposium in Shanghai next March.
      Here is an innovative idea, or maybe just a fleeting thought.
      What if IATA, which seems to suffer from paralysis by analysis in some cases, and also (we are told) functions in an office climate that is inexplicably counterproductive to innovation, suddenly turns the tables on itself and tries to become useful to air cargo?
      In fairness to IATA, the process is what needs to change radically, and that isn't unique to cargo.
      One conclusion is that IATA isn’t really essential for the airlines, but not so the other way around.
      The first step towards an era of change would involve weeding out the BA “old boys” network—which seems to run things at IATA—and start recruiting some on-the-ball executives and staffing people that might fit the Tony Fernandez template.
      The odds for future air cargo success could improve and everybody might be a winner.
      Your move . . .
Geoffrey/Jens /Ted/Flossie

 

 

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