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   Vol. 14  No. 55
Friday July 3, 2015

Emirates Empire Strikes Back

Emirates Empire Strikes Back

     For some time now the question of whether or not Dubai-based Emirates Airline receives subsidies has been a hot button issue.
     The “Partnership for Open and Fair Skies Coalition,” a group representing Delta Airlines (DL), United Airlines (UA), and American Airlines (AA), has called on U.S. regulators to provide a level playing field and halt the expansion of the Gulf carriers.
Richard Anderson      Although Etihad (EY) and Qatar Airways (QR) are involved as well, sources say the main target driving the coalition is Emirates (EK), which has emerged as a leading carrier, aircraft buyer, and employer of people in commercial aviation.
     Delta CEO Richard Anderson (right) has been campaigning for the replacement of Open Skies with a “Fair Skies” policy, which would take into consideration disparities in income taxes, labor laws, and subsidies when creating bilateral agreements.
     “We are broadly in favor of Open Skies— but we’re in favor of Fair Skies.”
     “A number of those carriers are not airlines, they are governments.
     “They have huge subsidies and structural advantages,” Mr. Anderson said.
     European carriers, namely AF/KLM and LH, have brought similar allegations forward.
     In December, Lufthansa and Air France-KLM Royal Dutch Airlines wrote a joint letter to the European Commission asking it to take steps against the Middle Eastern carriers, accusing them of distorting the market by virtue of their alleged state subsidization.
     Jean-Cyril Spinetta, (left) the honorary chairman of the Air France-KLM Group said, “If you compete with [Gulf carriers] in an open sky situation, it’s sort of suicide.
     “It means European airlines will disappear.”
 Jean-Cyril Spinetta    But in Europe, as in the USA, opinions are divided.
Stefan Pichler      “We see no future in a protectionist aviation policy in Europe,” said Air Berlin’s CEO Stefan Pichler (above right).
     Air Berlin (AB), it should be mentioned, is the cash-strapped, second-largest German legacy carrier, which has received huge cash infusions from its major shareholder, Etihad.
     In the USA, a consumer advocacy group called Travelers United as well as aircraft manufacturer Boeing and FedEx have sided with EK, EY, and QR.
     FedEx CEO David Bronczek accused the U.S. carriers of being motivated in their call for action against EK and others out of a fear of competing with them.


The Empire Strikes Back


     Now Emirates Airlines (EK) has issued a 200+ page document outlining its position. The Emirates manifesto submitted to U.S. regulators has also been launched out to the world aboard the EK website.
     Although EK calls for moderation in the discussion about subsidization, the airline is not shy of defending its position.
     “U.S. legacy carriers got the facts wrong, got the law wrong, and set their sights on an outcome that will be wrong for American consumers, communities, and the national economy,” Emirates insists.
     A “protectionist bid to restrict consumer choice” and words like “discrediting Emirates” jump off the page of the Emirates first paragraph, which concludes with, “U.S. legacy carriers built their case on wrong legal standards, asking the U.S. government to act against the law by imposing a unilateral freeze.
     “The Big 3’s white paper is littered with self-serving rhetoric about ‘fair trade,’ ‘level playing field,’ and ‘saving jobs,’ but their mess of legal distortions and factual errors falls apart at the slightest scrutiny”; “bullyboy tactics and browbeating,” Emirates insists.


Who Got It Right?

     Looking at the situation at arm’s length is revealing.
     The Emirates document just released reveals, among other things, that certain losses resulting from fuel hedging options going wrong were transferred to EK’s main stockholder Investment Corporation of Dubai (ICD) during the 2008/2009 accounting period, with the purpose of “not presenting a misleading portrayal of EK operations by means of paper losses under ‘mark to market’ accounting,” highlighting that ultimately all resulting payments from these contracts were paid by EK using its own cash and no losses were absorbed by either ICD or the Dubai government.
     “The ability to transfer accounting losses to a 3rd entity, no matter who ultimately paid the resulting monies, certainly falls clearly under the category of an advantage,” a source told FlyingTypers.


A Matter of Interpretation

     Taking a broader view, in a world of many languages and opinions, it can be reasoned that a large portion of the claims and counterclaims here center on interpretation regarding the Word Trade Organization’s (WTO) “Agreement on Subsidies and Countervailing Measures” (SCM agreement) and whether SCM applies to (air) services or is covered in the WTO’s General Agreement on Trade in Services (GATS).
     “Where EK accuses the U.S. legacy carriers of ‘framing their complaint in terms of their own narrow interests,’ it must be said that commercial interests are naturally limited to the narrow scope of one’s own activities, and rightly so—a commercial enterprise is for profit, and any other behavior would not be condoned by shareholders,” our source said.
Tim Clark     “Emirates tact of interpreting bankruptcy restructuring under the strict terms of Chapter 11 (and the subsequent ability to shed considerable debt under certain circumstances) as a subsidy received by US carriers, does not comply with the intent and the interpretation of applicable U.S. law.”
     In the Emirates document, Sir Tim Clark, CEO of EK, states:
     “We have been profitable for 27 years straight, and unlike our accusers, we have never depended on government bail-outs or protection from competition.
     “In fact, we were told right from the start by the government of Dubai that Emirates has to deliver profits and stand on its own feet.” That statement by the esteemed Clark may not be wrong—but, alas, it is also not the complete picture.
     “It is not unfair to conclude here that EK’s case may not be as rock-solid and strong as they may want the public—and even more, the industry—to believe,” another FT source said.
     Then there is the jobs creation question.
     In their calculations of how many jobs EK has created in the markets they serve, no one—not even the U.S. carriers—has ever denied that EK has created a multitude of jobs.
     But isn’t the question really: Have these jobs been created at a disadvantage for the home carriers, e.g. would these jobs likewise exist if Emirates had not stepped into these markets, and would the home carriers possibly employ more staff if EK and others hadn’t?
     While to date it is unclear which side will ultimately gain the upper hand when a decision comes down in all of this, it seems certain, at this point, the sure winners are the law firms and lobbyists.
     At the heart of the matter there seems to be little room, if any, for compromise, as both EK and the U.S. legacy carriers have a number of points to make.
     Brett Snyder in his blog “Cranky Flier” writes:
     “The real issue is in fifth freedom flights.
     “Of the freedoms of the air, the fifth is becoming one of the more controversial.
     “Emirates isn’t flying Dubai-Milan-New York because it can’t fly it nonstop.
Doug Parker     “(EK) flies (the route) because it thinks it can undercut everyone else in the market and use low costs to its advantage.”
     “If you think about it, [in Open Skies] the Gulf carriers could fly from Dubai to pretty much anywhere in Asia or Europe and then on to the U.S., causing serious damage to the U.S. carriers,” Cranky Flier said.
     American Airlines CEO Doug Parker (right) spoke about the Emirates service from New York to Milan:
     “I know enough about this business to know you can't launch A380s from Milan to JFK. I don't care what your cost structure is, there's no possible way you can generate enough revenue on the route to pay the cost of flying that airplane over."
Jeff SmisekBill Boesch     “It’s hard to see the U.S. overturning the Emirates initiative to build its airline company,” said TIACA Hall of Famer and Middle East expert Bill Boesch (right).
     “The U.S. has powerful military interests in the Middle East that are being served via the Gulf States, which could hold sway in any decision in favor of the U.S. airlines.”
     All of this has not been without its lighter moments either.
     Asked how he feels about working so closely with the top executives of American and Delta, United’s CEO Jeff Smisek (left) said:
     That’s easy. I hate these guys. And they hate me.”
Geoffrey/Jens/Flossie

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