a world where “what
have you done for me lately”
is a mantra to many, high-flying
Turkish Airways Cargo has racked
up some impressive achievements
in just Summer 2012 alone.
season began with the carrier’s
launch of an impressive new
regional headquarters operation
in Frankfurt, Germany, for central
and southern Europe.
That early June development
was followed closely with the
launch of new freighter services
into Minsk and Vienna.
eastward, Turkish Cargo moved
to establish an over the road
truck network in China that
began on June 22 and was brought
to the fore at the recent Air
Cargo China trade show, where
Turkish Cargo held sway at the
recently, as part of its close
contact with markets both old
and new, the IST-based carrier
arranged a meeting with forwarders,
GSAs, and handling firms in
big deal, you say? Well, the
‘getting to know you’
opus event in Vienna was also
attended by the Austrian Ambassador!
little wonder that when the
World Cargo Symposium brought
its annual, mandated, global
cargo community dog & pony
show to Istanbul in early 2011,
dynamic Turkish Airlines took
that event, which, among things,
was memorable because it snowed—a
rarity for IST—and almost
monthly ever since, the flag
carrier has continued an almost
unbroken string of success upon
success by moving into new markets
whilst acting as the spark to
generate Gateway Istanbul as
a new center of the air cargo
as mentioned at the top, the
beat goes on.
had just launched four-times-weekly
service into Leipzig, a rising
star of Eastern Germany, when
we caught up with Ali Turk,
the carrier’s top cargo
we look the figures and the
international economic conditions
for 2012, we can easily say
that we have expected a difficult
year for the air cargo sector.
we still have cautious optimism
for the second half of the year,
so we are projecting to close
2012 with numbers moving upward
as compared to 2011.
growing economy, both in terms
of exports and imports and the
geopolitical importance of Turkey,
are a comparative advantage
as we labor to achieve our targets.
expect a more optimistic trend
for 2013, as the current European
said Mr. Turk.
terms of where growth is this
year, the African continent
offers great potential and we
will continue to add services
example, during the first quarter
of 2012, the Turkish economy
grew 11 percent on average in
both imports and exports compared
to the same period in 2011.
But for Africa, that growth
rate was an incredible 55 percent.
Africa is quite an important
potential market for Turkish
quick look at any trade map
underscores easily why shippers
would want to utilize Turkish
Air Cargo—location alone
makes it a smart choice.
timing and location, Turkish
Cargo also carries a positive
buzz in the market place as
customer-savvy, doing the utmost
to ensure customer satisfaction.
Do I hear a waltz?
Turkish Cargo expanded
the dialogue amongst the
principles in Vienna,
one of its newest freighter
markets last month.
percent of intercontinental
business, both for passenger
and cargo side, mainly European-Asia
Pacific, is based on Turkey’s
on the traditional Silk Route.
Airlines leverages location
with the sixth largest global
airline network, offering shippers
the ability to reach more than
200 international destinations.
a competitive and fragile international
air cargo market where business
competes for the customers,
customer satisfaction becomes
a key element of our business
primary focus of Turkish Cargo
is to achieve maximum customer
satisfaction and to deliver
a 'customer-oriented approach’
as a standard of our quality
achieve this end, we have constantly
examined our quality standard,
renovating our operational procedures
to deliver a shipment process
that is both transparent all
around, and fast.
example, one objective to keep
things simpler for our customers
was a renovation of our website
www.turkishcargo.com.tr to offer
the easiest way to monitor every
step of shipments aboard Turkish
Turkish Cargo has participated
in Cargo 2000 to increase its
performance operationally and
to meet customer expectations
for higher service quality.
Thus, we target the sustainable
growth with an ever-widening
flight network and cargo capacity
by increasing our share in global
air cargo market.
processes from the shipper to
consignee, considering the agreed
applicable standards on the
assistance of our IT department.
we look in general, we provide
a service quality above the
sector level to our customers.
But we have a primary vision
to maintain sustainable quality
and operational excellence in
order to achieve this, Turkish
Cargo make continuous investments
in IT and in infrastructures.
we launched an operational optimization
process while rejuvenating all
the existing systems in our
warehouse in IST, and also adapting
our internal IT system to latest
are aware that IT and infrastructure
are significant issues, and
we are in a tender process to
fully change our IT structure,
which we expect will be in full
operation by 2014.”
Cargo offers the safest and
transport service for a wide
variety of product lines: from
textile to plastics; machines
to aircraft parts; consolidated
cargos to electronic materials;
perishables to dangerous goods;
live animals to valuable cargos.
is especially experienced with
dangerous goods, having huge
loads on these commodities every
terms of the challenges air
cargo faces, Mr. Turk has an
interesting take not seen or
heard from by many in the business
today: the air cargo family
might just be too small.
airline business has an oligopolistic
to that situation are restrictions
from some countries that suppress
a successful cargo business
is also challenged by the amount
of investments that must be
made to enter new markets, and
the small profit margins versus
the time and money spent.”
Turk is no newcomer to the air
cargo business. He has worked
in the logistics sector for
14 years; before Turkish Cargo,
he held many different positions
related to logistics, in warehouse
management and supply chain.
think air cargo is still quite
open to development,”
Cargo as a dynamic, mobile business
is determined to be at the forefront
of developing world trade, and
as flag carrier for Turkey,
we are leading the way.
from all the rest, this business
fits well with my personal character,”
Mr. Turk smiled.