Afa Leading The Way In August 2025

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Vol. 24 No. 36		Friday August 22, 2025

AfA Leading The Way In August 2025

     During this quiet time the usual became unusual as a gathering got hot against some challenges and possible resolutions aimed toward bettering air cargo globally in the world today.
     At the same 7th Global Aviation Forum: Modernizing Air Cargo Operations for the E-Commerce Era, we are fortunate to share some impressions moving forward with the great leader and futurist Brandon Fried of The Airforwarders Association.
     As usual, Brandon pushed all the buttons advancing the lot of freight forwarders whilst lifting the air cargo form itself.
     Here are some BF comments . . .
     “At the Airforwarders Association, we’re seeing forwarders integrate digital platforms for instant quoting, booking, and real-time tracking.
     “We’re also leveraging data analytics for better forecasting and using automation in warehouses and documentation — but always to enhance, not replace, customer relationships."

On Air Cargo Challenges:

“Smaller operators face high upfront tech costs, tough system integrations, and ongoing training demands. Cybersecurity is a growing concern, and we can’t lose sight of the personal service our customers value.”
“When discussing collaboration, he emphasized: “Bring forwarders in early so solutions fit real-world operations. Test together in live pilots, and focus on shared standards and visibility platforms. When we align on speed, accuracy, and cost savings, everyone wins.”

On Customer Service:

     “Real-time visibility is now a customer expectation. Digital documents and e-AWBs cut delays, and proactive alerts build trust — customers want to know before they have to ask. Technology gives us the data, but forwarders still provide the problem-solving.”
      Finally, Brandon, after taking a deep breath, addressed regulatory gaps:
     “Differing screening standards, inconsistent data requirements, and a lack of global digital harmonization slow us down. The Airforwarders Association continues to push for global standards, public-private partnerships, and investments in modern ground infrastructure. Even the best technology can’t overcome outdated warehouses and truck appointment systems.”

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