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   Vol. 24  No. 35                                                

Tuesday August 12, 2025

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One District One Product

     Last month as Prada unveiled its  future designs included in the offeringwere open-toe leather sandals. The sandals featured design elements of India’s classic, handcrafted footwear popularly known as ‘Kolhapuri chappals’ (pictured above).
     The offering from Prada immediately drew protests of copying without acknowledging the geographical source or giving any credit to the artisans of Kolhapur who have created and delivered this footwear for centuries.
     The dust-up has brought additional focus on India’s burgeoning efforts to streamline and amplify its unique regional products.
     But beyond footwear, the Indian  Government’s latest move to promote the ‘One Airport, One Product’ scheme aims to revolutionize India’s logistics landscape, aligning closely with the ‘One District, One Product’ (ODOP) initiative that has gained momentum over the past few years.
     In any case the humble Kolhapuri chappal, is enjoying a resurgence of interest both domestically and internationally.
     Digging a bit deeper into all of this, a misstep in branding and marketing strategies exposes the challenges faced by traditional crafts in scaling globally without adequate infrastructure and logistics.
     The incident highlighted the urgent need for India to attempt a more coordinated effort to promote regional specialties authentically and sustainably, ensuring these iconic products retain their cultural significance while reaching wider markets.
     Building new ideas, the government announced a strategic move to assign specific airports across India to handle and promote particular regional products.
     The concept is simple: each airport becomes a hub for a designated product, ensuring dedicated logistics, storage, and marketing channels. This initiative aims to reduce transit times, cut costs, and enhance product visibility, thereby making Indian regional specialties more accessible both domestically and for export.

Better Ideas
     For example, the Chhatrapati Shivaji Maharaj International Airport in Mumbai could become the hub for Maharashtra’s Kolhapuri chappals, while the Kolkata Airport could focus on Darjeeling tea.
     This specialization allows for tailored infrastructure, customs facilitation, and targeted marketing campaigns.
     The new airport-centric approach dovetails seamlessly with the existing One District One Product  (ODOP) initiative, which encourages every district to identify, develop, and promote a unique product. While ODOP emphasizes grassroots development and local entrepreneurship, the ‘One Airport, One Product’ scheme provides the logistical backbone necessary for scaling these products nationally and internationally.
     Together, these initiatives aim to create a cohesive ecosystem where regional products are nurtured locally and then propelled onto global markets via dedicated logistics channels.
     Adding to the momentum is logistics giant FedEx, which announced in November 2024 its collaboration with Invest India to support India’s One District One Product initiative and aim to boost the growth of Indian small businesses by providing them with access to global markets, capacity building, and branding opportunities.
     “By providing comprehensive support to local artisans and manufacturers, the program enhances livelihoods and showcases the rich diversity of Indian craftsmanship. This initiative underscores India’s commitment to the Make in India vision, fostering innovation and enabling local businesses to compete on the global stage,” Kami Viswanathan, president, FedEx, Middle East, India Subcontinent, and Africa (MEISA) said.

Kami Viswanathan


     FedEx’s investment includes establishing dedicated cargo facilities at key airports and integrating advanced tracking and supply chain management systems. This partnership underscores the recognition that efficient air cargo operations are vital to India’s export ambitions.

Optimistically Rising
    
Experts we spoke to are optimistic. Consensus of thought reports that by channeling regional products through dedicated airports, India could significantly increase its air cargo volumes.
     Currently, India’s air cargo comprises a relatively small share of total freight, but with focused infrastructure and branding, the country could see a surge in high-value, time-sensitive exports like handicrafts, organic produce, and textiles.
However, the impact depends on multiple factors: infrastructure upgrades, policy support, and the ability to overcome logistical bottlenecks.
     Despite the promising outlook, several hurdles remain.

     •  Infrastructure Gaps: Many airports and regional hubs require modernization to efficiently handle the increased cargo volumes.  
     •  Coordination Complexities: Synchronizing efforts between central agencies, state governments, and private players demands robust governance. 
     •  Cost and Logistics: Ensuring cost-effective transportation and handling, especially for perishable and fragile goods, remains a challenge. 
     •  Market Awareness: Building global demand for regional products requires sustained branding and marketing efforts. 

     India’s ‘One Airport, One Product’ initiative, inspired by and integrated with the ‘One District, One Product’ movement and bolstered by private investments like FedEx’s, holds immense potential to transform the nation’s export landscape. While the road ahead is fraught with logistical and infrastructural challenges, the strategic focus on regional specialties and dedicated logistics channels could position India as a formidable player in global high-value exports. 
     If successfully implemented, this integrated approach could not only boost India’s air cargo tonnages but also preserve and promote its rich regional diversity on the world stage.  
Tirthankar Ghosh


Chuckles for August 12, 2025

John F. Kennedy Airport Redevelopment drawing

     Been thinking about gargantuan projects abuilding at John F. Kennedy International Airport and already completed at LaGuardia Airport in New York City and have concluded that, while well-intentioned, the JFK opus misses the real point about the airport that serves the comings and goings of people that are mostly international fliers to and from the greatest city in the world.
     The main roadway in and out of the airport namely The Van Wyck Expressway is an absolute horror show, day and night 24/7 jammed up and jelly tight with traffic of all kinds!
     However you are telling it, and the accolades here are like a windfall, until the JFK egress is improved, these terminals as they are described, beautiful as they may be are also the "terminal ending" point of however your trip went.
     The road to New York City, to and from JFK is often a trip through hell. With its Airtrain to nowhere brooding above it, airport builders apparently are not rethinking the Van Wyck at all.
     JFK sits amidst one of the largest bird sanctuaries anywhere and lots of waterfront.
     The idea of service via ferry boats or some kind of water entrance connection to and from the city and JFK has been floated for years.
     When, or if ever, will someone dust off those plans and maybe consider them in a new light?
     The Port Authority of New York & New Jersey operates JFK airport and also nearby La Guardia where an USD$8 billion-dollar extravaganza of concrete and glass was recently completed.
     Now sweet little LaGuardia bulges all the way out to the edges of nearby Grand Central Parkway.
     Add the USD$8 billion dollar costs at LGA to a reported USD$19 billion improvement price tag at JFK and the combined total is USD$27 billion.
     A lot of tax payer money.
    At LaGuardia, builders have jammed parking and terminals amidst a cacophony of infrastructure on a less than 700-acre footprint, runways and all.
     The entire LaGuardia facility—parking garages, twisty, turning concrete roadways and even the Airport Control Tower, plus passenger terminal and LGA’s two runways can fit into less space than the inner roadway Central Terminal area of JFK.
     I am still confounded that the parking, ticketing and reception areas for LaGuardia were not moved to nearby College Point and connected to the airport by light-rail? (many airports at major metropolitan airports around the country have done just that, successfully).
     Old Flushing Airport, which could have served as the terminus sits unused, in the marshland of College Point, behind what appears to be an empty building that once housed The New York Times Newspaper.
     As mentioned above, at JFK USD$19 billion on the table to improve the passenger experience on the ground is still without a solution for how to accelerate the comings and goings to and from the airport.
     But hold on a second . . . am sure there are legions of dedicated, gainfully employed people at work a-building here.
     But giving credit where due—offer us a sympathy break with all the back-slapping awards for excellence sure to come from people in awe of what USD$27 billion gets you these days.
     What these two airports have achieved is the best The Port Authority of New York & New Jersey can do and we wish everybody here well.
     For air cargo at JFK, kudos to a facility that debuted and was celebrated in the local JFK newspaper as a “USD$270M high-tech cargo facility, first major upgrade (for air cargo) at the airport in over 25 years.”
     With a tip of the hat to those who have put it on the line for JFK air cargo with great new buildings filled with high-tech systems, this yeoman effort at JFK, the first in a quarter of a century, ‘not for nothing’, as we say in New York is kind of an ignominious first, when you think about it.
     Consider for a moment, that once upon a time, all the way from Idlewild morphing to JFK International, the big airport on the south shore handled more international cargo, than any U.S. gateway and looking further back, maybe more than all the airports in America put together!
     It’s not unfair to look at The Port Authority’s performance for air cargo during the past quarter century and wonder as Casey Stengel, the first New York Mets Baseball Team Manager did, after his team lost 120 out of 162 games in 1962:
     “Can’t anybody here play this game?”

National Airlines JFK Sundrome

     Elsewhere at JFK, IM Pei's National Airlines Building 6, the Sundrome, a living, breathing work of art, which served in its last days as New York City home for the airline that made history, Pan American World Airways, was thoughtlessly demolished to expand the current JetBlue Terminal 5 for parking and an international facility.
     Talked to IM, then in his late 90s (he lived to be 102) and asked for help to save his JFK Sundrome masterpiece, but he just said:
     “What can I do?”
     Thought of throwing myself in front of the bulldozer, but right away reason prevailed.
     What a turn of events . . . On August 11, the Port Authority announced a collaboration with four premier New York City cultural institutions — the American Museum of Natural History, Lincoln Center for the Performing Arts, the Metropolitan Museum of Art, and the Museum of Modern Art to house artwork in the now designated Terminal 6 (T6), International Arrivals Building, a USD$4.2 billion project at John F. Kennedy International Airport (JFK), to be built and operated by JFK Millenium Partners (JMP).
     According to the Port Authority, “The overall JFK T6 art program, of which the cultural collaboration is just one component, ranges from sculptural installations to immersive visual art. The terminal's dedicated art collection aims to capture the diversity, energy, and identity of New York City while creating moments of connection and inspiration for travelers.”
     When you think about it, the building(s) underway now at JFK eventually may be considered masterpieces themselves, just as the Eero Saarinen-designed TWA Terminal, which was saved, once The Marine Air Terminal at LaGuardia became the first building of the New York/New Jersey airport complex to be designated a historic landmark. Building One at Newark Airport (today the manager’s office) has also been designated a landmark, due in no small measure to our efforts and our “Great Airports, Newark” history book.
     Today TWA is fondly recalled and highly regarded as a hotel located at Jet Blue.
     Never say never, we say!
     Because we love JFK airport, both past and present, we wonder when and whether somebody will reform the roadway.
     It’s past time to ease the travel experience to and from JFK airport, with better conditions for the customers, the tradesman, air cargo shipper and local residents along the way.
     Too long driving through the JFK airport access roads feels like being squeezed out of an almost empty tube of toothpaste.

Geoffrey Arend

     Geoffrey began writing about Idlewild before it was branded JFK in 1963.
     He worked at JFK covering the Press Room in the IAB as part of Jim Cahill's
Aviation News in 1971.
     In 1975, he with his wife, Sabiha, founded
Air Cargo News at JFK in the basement of Paul and Howard Abrams’ Jade East Motel located on South Conduit Road.
     In 1980, at The National Historic Trust in Washington, D.C., U.S. Secretary of Transportation The Hon. Elizabeth Hanford Dole presented the highest honor of the U.S. Department of Transportation (DOT), the FAA, and The National Historic Trust to Geoffrey for his efforts, in saving LaGuardia Airport's Marine Air Terminal, which today in 2025 is a protected National Historic Landmark.
     This year Geoffrey received the coveted Airforwarders Association (AfA) Jim Foster Award for 50 years of coverage of the global air cargo industry. AfA is the largest organized group in the U.S. for the freight forwarders.

Geoffrey Arend, Bob Imbriani,Brandon Fried, Jim Foster Award
Milton Caine, Elaine Caine

     Once upon a time back when The Golden Door was the place to dine and to be seen atop the International Arrivals Building (IAB) at JFK International Airport, the half dozen best parking spots in front of the giant Hangar like IAB were reserved for the shipside reporters that had migrated from the waterfront of Manhattan, away from the big passenger ships, as jet travel almost overnight made ocean travel, the big story in transportation obsolete.
     Every airline had a press officer. Every step of the ladders before the advent of jetways, were branded with airline logos leading up and into the waiting airplanes.
     The IAB JFK Press Room was daily staffed by Associated Press, United Press International plus several of the local newspapers including Daily News, NY Times and Herald Tribune and others.
     The person who handled the growing demand of reporters covering the big airline story, the comings and goings of the famous, including the day the Beatles came to New York, and who supervised action and clearances in the IAB JFK Press Room was Milton A. Caine, (pictured above with wife Elaine) Port Authority Press Officer at JFK International Airport.
     That press room was a frenetic scene.
     Reporters, each had their own short wave radio, competing to cover the action with celebrity flights coming and going, listening to conversations between the planes and the control tower and so it went as often the words “Stop Press” echoed around the room just like “Breaking News” flashes today on television screens.
     Looking back, I recall that in morning hours the action at JFK International was slow, almost to a crawl.
     But starting in the mid-afternoon around three thirty, as the international flights began to arrive, the beat really picked up and by early evening, the arrivals and departures were thunderous.
     In 2025 it is hard to believe but it wasn’t until 2000 and the start-up of JetBlue that JFK was discovered to be an around-the-clock airport.
     Milt, as mentioned was the go-to person for all the reporters.
     But like everything else, after 20 years at his post eventually the day of the airport reporters ended. To be sure, a few of us hung around, yours truly as part of Jack Mallon’s Airport News in 1971 successor to Jim Cahill’s Aviation News, the first local airport newspaper, which Cahill and his wife Edie had launched in 1958 with another reporter named George Enell.
     So the airport press room closed and that era of reporting passenger action ended (Frank Engle was the last beat reporter; Frank had a great picture of himself smiling as actor Telly Savalas handed him a wrapped lollypop. Telly always had a lollypop in his mouth (as opposed to a cigarette) on his popular TV series Kojak). Our local airport newspaper was what remained and carried forward the press presence at JFK.
     Fast forward to today, in 2025 there are still two newspapers Airport Voice and Metropolitan Airport News that are read by airport employees and some passengers at JFK.
     This media can rightfully consider that their coverage (and ours as Air Cargo News, which began publishing with distribution at JFK/EWR/LGA Cargo area in March 1975) have continued the tradition of airport coverage with reporters whose beat and dedication to serve the great airports on the shores of Queens, New York and New Jersey was/is priority one.
     Coming back to Milt, I used to see him back in the days of mechanical typewriters and IBM electrics, sending reports and missives around for The Port Authority, and issuing passes and instructions for others.
     But unlike the eight or so people that populated the Press Room every day, Milt did not sit whilst typing, he always stood at his axe and banged out the copy.
     He also did not mess around, never chasing celebrities or joining his story subjects in some 'duck-into-the watering hole' for a few quick ones.
     During the late 1970s after the IAB Press Room closed and we were starting up Air Cargo News, Milt, then retired from the Port Authority joined us as one of our first reporters alongside his wife Elaine, a photographer. The couple traveled the world bringing our readers stories and photographs of the advent of modern air cargo, including Boeing B747F Freighters and the adaptive reuse of former front-line passenger aircraft tasked now for cargo, plus up close and personal stories of the people who were building and making air cargo go.
     From Natchez to New Orleans; from Paris, London and Rome to Asia Pacific and into South America our air cargo coverage was raised by The Caines.
     We became close friends and often spoke with Milt and Elaine, both always smart, warm and effusive when the couple lived on Long Island.
     Milt Caine continued on until age 96 when he passed on March 18, 2018. Elaine Caine lived until just this past January 15, 2025 when she passed at age 98.
     Even though we drifted apart in later years, our once, very close relationship lived on both in fond memory, and also some furniture in our home.
     Milt and Elaine provided an antique marble-top dry sink that today serves as a cellarette and sits in a place of pride inside our home in Queens, New York.
     As an endearment, our family refers to the lovely piece as Milt and Elaine’s table.
     We share this story, both for its historical note and also to once again, with a sense of wonder, marvel at the hundreds of wonderful people we have met during our 50 years of Air Cargo News/Flying Typers.
     Although some have departed this dimension, we respectfully share the hope that our friends Milt and Elaine and hundreds of others who remain such great spirits in our memory are together here, there, and everywhere.
Geoffrey Arend/SSA


FTM2025

Geoffrey Arend, Lulu


     Right now everybody has gone to the moon as the last few weeks of Summer 2025 folds into back-to-school and business, in just a few weeks during a time known as Indian Summer.
Summer Fun     This is a secret time in Gotham when the idea is to grab whatever is left of the "Hazy, Lazy Days."
     Later this month in Queens, New York smack-dab in the middle of two great world airports LaGuardia and John F. Kennedy The U.S. Open Tennis Championships launch a world famous Tournament held in Flushing Meadow Park.
     U.S. football pre-season is on television, just as the blackboards and on campus housing are being spruced up in colleges everywhere for anxious students who are but two weeks away from reporting for class.
     Into all of this comes a mostly empty New York City, for a few short weeks as the ‘one-time-in-the-year’ when the big city takes a nap and some people who ordinarily live life in overdrive, kick back a bit and take a deep breath.
     Our musical offering here is four hours of our favorites during this time of year, relaxed and definitely no sweat, mood of the times.
     We will pick up the sword and get back to business next issue.
     Meantime, hope you and your circle are well with thoughts of peace and love from Lulu (best friend), Sabiha and yours truly, always!

Geoffrey Arend


If You Missed Any Of The Previous 3 Issues Of FlyingTypers
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Publisher-Geoffrey Arend • Managing Editor-Flossie Arend • Editor Emeritus-Richard Malkin
Senior Contributing Editor/Special Commentaries-Marco Sorgetti • Special Commentaries Editor-Bob Rogers
Special Assignments-Sabiha Arend, Emily Arend
• Film Editor-Ralph Arend

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