| Conversation 
          With Grand Master Issa
 Issa 
          Baluch may know as much about logistics as anybody you will ever meet. He possesses the chops and know-how gained over a career that spans 
          37-plus years, and he has used these things to gather some of his thoughts 
          and put them down in black in white for all the rest of us to study 
          and ponder.
 The Baluch book “Transport 
          Logistics - Past, Present and Predictions” (available on Amazon 
          for $65USD) is a 300-page barn burner that Prof. Issa created in 2005, 
          and it still fascinates.
 Who else sets the table for modern 
          logistics study with detailed examples of historical projects that demanded 
          careful transport logistics management; for example, he explores what 
          it took to build the Great Pyramid in Egypt, the transport logistics 
          practiced in the Berlin Airlift, and the Battle of Stalingrad?
 A second volume, “The 
          Wheels of Commerce” (Amazon $36.50USD) was created last October 
          (with Charles Edwards) and follows the thread with another 340 pages 
          on the topic.
 Best known as the founder of Dubai-based 
          Swift Freight, which was a medium-sized multi-national that he eventually 
          sold to Barloworld, one of Issa’s lasting contributions is that 
          he is the guy that launched sea-air in Dubai.
 These days we find him in some kind 
          of “retirement” (as if he ever could); Issa is now at Harvard 
          in the U.S.A., where he is undoubtedly continuing to think big thoughts 
          about logistics.
 He has also started a major farming 
          initiative in Ghana.
 It is our incredibly good fortune 
          that we have this interesting and, as his friend Ram Menen describes, 
          “nice guy” in our pages.
 Expect us to beat a hasty trail 
          up to Beantown as 2011 rolls along, not only to watch our Yankees whomp 
          the Red Sox, but also to take our new best friend to the game.
 Here in advance of the summer, Issa 
          shares some ideas with us.
 
 FT:   What 
          will be new and exciting about air cargo in 2011?
 IB:   The 
          most exciting thing that ever happened to the industry is the formation 
          of Global Air Cargo Advisory Group “GACAG” (TIACA, IATA, 
          FIATA and GSF).
 I believe this is the perfect time for 
          such a collaboration in order to have a unified voice in the industry 
          that will not only tackle pressing issues with regulatory authorities 
          worldwide, but also bring out the best practices from the respective 
          organizations that should encourage everyone to advocate a joint agenda 
          moving forward.
 FT:   Recap 
          2010. Did the year perform up to expectation? What stood out?
 IB:   I 
          think 2010 brought about pleasantly surprising results, which is a great 
          deal after almost 2 years of just plain bad business. What stood out 
          was the impressive recovery of industrial activity in Asia that I believe 
          propelled air cargo to rebound. And Boeing’s latest World Air 
          Cargo Forecast supports my theory that several industrial shippers have 
          actually turned to air cargo because of constraints in containership 
          capacity.
 FT:   Detail 
          key appointments (industrywide, IATA, your area of interest, and any 
          other new people you would like to introduce)
 IB:   The 
          National Association of Freight and Logistics (NAFL) of Dubai, UAE held 
          its General Elections in mid-2010, where I was re-elected president. 
          It can be recalled that I served as the first president of the association 
          in 1992, when it was still known as NCFF or the National Committee of 
          Freight Forwarders.
 The General Elections were conducted under the directives of H.H. Sheikh 
          Ahmed Bin Saeed Al Maktoum, Chairman of Emirates and the Patron of NAFL, 
          who delegated Mr. Ali Al Jallaf, Vice President, Cargo Unit, Dubai Airports, 
          to supervise the election procedures.
 NAFL now has 250 members, and I am fortunate 
          to have a board comprised of very competent individuals. You will hear 
          more of the NAFL in the coming months as we are about to re-launch our 
          website, which will be more interactive, visitor-friendly and, most 
          importantly, informative.
 FT:   What 
          is the biggest challenge to our business looking ahead?
 IB:   I’ve 
          always believed that the transport logistics industry is the most resilient 
          of all the business sectors – that includes both air and sea freight 
          industries. Having said that, these industries are also the ones most 
          susceptible to the biggest challenge of all time – security.
 Following the recent attempt to blow up 
          cargo planes, we can expect to see further security restrictions on 
          international shipments. Governments around the world have pledged to 
          tackle the problem, and lawmakers are calling for much tougher inspections 
          of cargo.
 However, for an industry that is accountable 
          for approximately 40 percent of global trade, screening of cargo and 
          categorizing fragmented areas of the industry is undoubtedly the biggest 
          challenge the industry has to face this year and beyond – this 
          is why I believe the formation of GACAG is monumental in these times.
 We clearly have a lot of areas to take 
          into consideration, but I think with GACAG the industry can now come 
          up with a unified approach in tackling this longstanding issue on cargo 
          security, and finally have the impact that would require the attention 
          of worldwide regulatory authorities.
 FT:   Name 
          some trade shows that you might attend. Why?
 IB:   Because 
          of my prior commitments (I have been invited by Harvard University to 
          take part in the Advanced Leadership Initiative Program, which will 
          eventually make me a fully fledged fellow), I’ve only selected 
          to attend a few conferences this year, principally because I am a Board 
          Member. I will attend FIATA HQ Session in March, TIACA AGM in April, 
          and FIATA World Congress in September.
 FT:   Which 
          segment of Air Cargo Trade is performing best and which holds the most 
          promise?
 IB:   According 
          to the latest Boeing Forecast, it is still express shipments – 
          primarily document and small-parcel traffic – that lead air cargo 
          trading; world air mail is expected to grow consistently at 1.4 percent 
          per year.
 One of the leading air trade commodities 
          is pharmaceuticals, and will continue to be one of the most traded commodities, 
          particularly toward eastbound air routes.
 Geoffrey/Flossie
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