Air cargo headlines the 100th Annual Farnborough Air Show next month in the UK as Lauren Kisser (above), Director of Amazon Prime Air, goes center stage with ‘Flying Safely in the Shared Airspace’ in the Drone Safety Theatre (July 16-17, 2016).
      In her presentation, Ms. Kisser offers an overview meant to thrill the masses of Prime Air, Amazon’s future drone delivery system.
      Lauren is also there to highlight the steps Amazon will take to ensure the safe delivery of packages, and provide tips for how others—both commercial and recreational users—can fly safely in this shared airspace.
      That’s good, because the prospect of drones buzzing around flight paths in the United States has some in aviation up in arms.

      Lauren Kisser will be out on the hustings promoting a “future delivery system,” according to Amazon, which the company claims can safely deliver packages to customers in 30 minutes or less using small unmanned aerial vehicles.
      “Prime Air has great potential to enhance the services already provided by Amazon to millions of customers and also increase the overall safety and efficiency of their transportation system,” Lauren said.
      Putting Prime Air into service will take some time, but it will deploy when there is the regulatory support needed to realize the vision.
Geoffrey/Flossie