Vol. 8 No. 20 WE COVER THE WORLD Monday February 16, 2009
Dateline—Hamburg Exclusive: Former Lufthansa Cargo executive Michael Vorwerk has been appointed President of Cargo Network Services (CNS) as of March 1. By taking the lead at the Miami-based IATA subsidiary the Berlin-born manager will follow Jens Tubbesing who quit CNS in July 2008. Michael gave Air Cargo News FlyingTypers an insight of his plans, motives, and visions in this exclusive interview:
Q: Michael, what especially enticed you to head CNS?
A: To start with let me emphasize that I consider it a great privilege being appointed new CNS President and as an integral part becoming Executive Director for Cargo 2000, the global quality management system under the patronage of IATA. Especially in sluggish economic times with just about every player in the aviation and logistics industry struggling because of strong and gusty head winds this responsibility will not be an easy task. My previous field of activities in forwarding and airline industry is complementing my new duty at CNS. Before joining CNS I was Managing Director and COO of LifeConEx, a joint venture of DHL Global Forwarding and Lufthansa Cargo based in Plantation, Florida. Now, by soon heading CNS I appreciate the chance to broaden my spectrum by promoting comprehensive programs and solutions within CNS and IATA for the entire industry, and not only on behalf of a single company as before. This perspective indeed thrills me quite a bit.
Q: When commencing your job next March what topic ranks on top of your to-do schedule?
A: It is not one single issue that CNS prioritizes but a number of topics that we intend to push forward for further improving the supply chain. Take the aforementioned Cargo 2000 that shippers, forwarders and airlines can benefit from by both saving money and enhancing the quality of shipment flows. The result will be a better product that our industry delivers to the customer. One of the major tasks on our agenda is therefore, to convince more industry partners to embrace Cargo 2000. This we intend to achieve by demonstrating case studies that visualize typical shortcomings along the supply chain and how implementing Cargo 2000 as a tool can avoid them. Irregularities are an unfortunate part of the daily working routine; we need to make them transparent by systematic measuring in order to address them with continuous improvements.
Further we have to put focus on customer requirements, which is, by the way, the central message for the upcoming IATA World Cargo Symposium. Up to now, many supply chain participants are doing a good job in optimizing their own processes, which, however, does not mean, that the sum of these many efforts lead to a perfect transportation chain. Therefore, we have to work on a new collaborative thinking by knitting together the different industrial partners to develop joint solutions. IATA’s WCS in Bangkok will be an appropriate forum for discussing this issue and presenting some encouraging quality partnership projects.
Q: Supposedly e-freight ranks high on your agenda as well.
A: It certainly does. In the passenger business IATA was successfully able to drive the implementation of electronic ticketing within a couple of years. Now, in airfreight the implementation of E-Freight will not be easy because of the complexity of the processes and the many players involved. But despite all the challenges we are determined to push this issue ahead because it simplifies the processes, saves money and leads to better results. Generally speaking we have to enhance the automation of the cargo processes. There, I see a wide field for leverage especially in economic downturns like today that inevitably will trigger off new concepts in our industry.
Q: Looking ahead at March 1, your starting day as CNS President. What will be your first task?
A: To participate in IATA’s third World Cargo Symposium which begins in Bangkok March 2nd. There, I will be officially introduced, which will give me a good start with the opportunity to meet many important stakeholders from a large group of industry representatives and to learn first hand about more details of the most prevailing industry agenda topics.
A good preparation for me as well for the upcoming CNS Partnership Conference 2009 from May 3-5 in California.
Of The Month
week three of that TSA 50% screening mandate for all USA belly cargo
grabs hold of air cargo, word up from most quarters that despite some
valiant effort all around, not to mention hopes and dreams mixed in
for accent, there are still are more questions than answers.
Fruit Logistica February 4-6, 2009 in
Berlin by all measure was a resounding success both inside and outside
the exhibition hall.
said aviators have little to do with the written word must not have
heard about Captain Gorur Ramaswami Gopinath, India's pioneer of low-cost
air travel. His is a story of perseverance amidst odds. The helicopter
pilot who ventured into full-time silkworm rearing in 1985 – and
won a Rolex Enterprise award in 1996 for "expanding ecological
silk-farming to improve living standards" – and then founded
Air Deccan in 2003, must have a bagful of experiences.