|  Earlier this year Kalitta Air acquired the retired fleet of 12 ex-Northwest 
        Airlines Cargo Boeing 747-200F freighters from Delta Air Lines.
 In 
        the big, wide world of USA all-cargo history, few top executives have 
        had the opportunity to be in charge of the fortunes of a great fleet of 
        B747Fs. As chief cargo officer of Northwest Airlines, 
        Jim Friedel oversaw fifteen freighters of one of the mightiest fleets 
        ever fielded by a combination U.S. flag carrier.
 Today, he can offer a view of all-cargo 
        operations from a unique “been there, done that” perspective 
        shared by very few.
 It is a probable certainty that unless something 
        else happens, Jim Friedel is also the last master & commander of a 
        great all-cargo resource within a U.S. combination carrier’s fleet.
 Jim Friedel, with the addition of a couple 
        of letters in his surname, might have been Jim Friendly. He has the kind 
        of face that falls easily into a smile and works well with people.
 But there is nothing forced or saccharine 
        about the guy.
 Jim Friedel combines accessibility with 
        rock hard determination, and expresses himself in well-rounded thoughts.
 Jim Friedel joined Northwest Airlines in 
        1991, moving to the cargo division in 1996. He became President in the 
        spring of 2000.
 Air Cargo News FlyingTypers caught 
        up with Jim at the Amsterdam Air Cargo Forum last month.
 We wondered where he has been since Northwest 
        was acquired and disappeared inside of Delta Airlines, and also, what 
        lies next?
 “I have been on sabbatical now for 
        exactly two years, after having led Northwest Cargo until the end of ’07.
 “Then I did a job called ‘strategy 
        planning,’ which became the NWA/DL merger analysis.
 “When Delta didn’t pick me up, 
        I took some time off, which I had always planned to do.
 “I’d gone from college (where 
        he studied economics) straight to a consulting job with no gap, and onto 
        Northwest with no gap.
 “Now I am 45, and recalling that both 
        my parents died young, decided to take some time off and enjoy the kids 
        while they are not teenagers (kids are ten and eleven).
 “So the past few years, we have taken 
        trips together and I coached soccer at their school; I have never been 
        busier, and never bored.
 “But now, I guess the sabbatical should 
        come to an end.
 “It’s been good, but nothing 
        can last forever.
 “So I am here in Amsterdam at TIACA 
        ACF to discover what has been going on with air cargo and to find out 
        if I can play a role in the industry future, either as a consultant or 
        in some other capacity.
 “I am proudest of the team at Northwest. 
        We were a group of people who felt that nothing was so impossible we couldn’t 
        give it try.
 “So we were early into e-booking for 
        electronic freight and we also went out and continued to acquire and convert 
        freighters.
 “Northwest Cargo worked closely with 
        our customers, including a successful arrangement with DHL Express that 
        was indicative of a group that went out and attacked challenges and was 
        persistent; if something didn’t work one way, we usually found another 
        track to take.
 “We were one of the first airlines 
        on e- booking and moved up to 75 percent; our collections process was 
        quick and effective and all of it was driven by the right group of people 
        coming together at Northwest Cargo.”
 So Jim Friedel is still young and after 
        all his experience, including taking some quality family time off, he 
        has a hankering to get back into cargo.
 “I miss the air cargo business—I 
        know the people and the industry.
 “There are more than a few great personalities 
        in air cargo today and I miss that.
 “There are still opportunities in 
        air cargo, especially in e-freight and other areas, where I feel I can 
        play a role in helping capture important business.”
 But we wonder: is there anything he wishes 
        he might have done differently at NWA?
 “Since leaving cargo, I often wonder 
        if we might have missed some opportunity to renew the freighters.
 “They were B747-200s and we looked 
        at options.
 “At certain times, the company was 
        ash poor, so the options couldn’t be pursued.
 “But more often than not, there really 
        weren’t better options that made better economic sense.
 “Today, the best option that has come 
        along is the triple seven freighter, but that wasn’t on the menu 
        back then.
 “I am not sure that there ever was 
        a solution that Northwest could have afforded.
 “Every once in a while I wonder if 
        we missed an opportunity and still today I am not sure if the answer is 
        yes or no.
 “On paper, the B747-400 did not look 
        much better than our re-engined 200s.
 “The B747-400 conversion definitely 
        was not better and going to airplanes like the A330-200F didn’t 
        make sense because those didn’t exist.”
 Looking at some of the issues of air cargo 
        in late 2010, Jim Friedel thinks on the move to expand CNS, the IATA special 
        interest group based in the USA, into a more global presence.
 “CNS is a clearing house business 
        and, at this point, an annual conference business.
 “The difficulty could be that there 
        are a fair amount of conferences that already exist.
 “When it was formed, the CNS Partnership 
        filled a vacuum.
 “I am not sure the situation today 
        is the same in Europe and Asia.
 “So the people you want to bring into 
        a new agenda already have a fairly full dance card with other conferences, 
        and if you bring them into something, you better do it differently than 
        all the others, to be meaningful.
 “The future as mentioned is full of 
        promise. E-freight is still mostly standing on the starting line.
 “There is a blueprint for e-freight, 
        but not much has been done to come anywhere near the goals that were set 
        so many years ago for the project.
 “Part of the problem is that everyone 
        uses a different IT service provider for the project; for example, if 
        you are a forwarder and one airline wants a direct connection and one 
        wants a TRAXON connection and one wants a Descartes, and one doesn’t 
        even have a connection, then it becomes a Rubix Cube complexity.
 “Taking that one step further: now 
        suppose I have shippers who have to connect to forwarders and sometimes 
        connect straight to airlines, and extend that further to a fourth stakeholder, 
        a handler and a fifth stakeholder known as customs, and the number of 
        links in the web expands geometrically and becomes a nightmare.
 “Air cargo needs to think about a 
        single service provider that all of the stakeholders can plug into on 
        an as-needed basis, and that service provider will connect to all the 
        players.
 “It will have to be different from 
        the current CCS, which is built on the idea that everyone has mainframes 
        that can do timely EDI messaging,
 “Simply put, that is not a valid premise.
 “Air cargo needs to move on to a system 
        that can accommodate varying needs and capabilities for all the stakeholders.”
 Geoffrey
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