|  Fraport 
        From The Ground Up
     The notion of security invincibility amongst 
        air cargo integrators has been smashed, but when the question is ground 
        handling and how margins can be increased, Managing Director Fraport Cargo 
        Services Winfried Hartmann has some ideas. Mr. Hartmann told The 12th Ground 
        Handling Conference taking place in Vienna November 29-December2:
 “Currently, the state of the air cargo 
        industry is not all that different than other areas of commerce, including 
        the automobile business supply chain.
 “Everyone concentrates mainly on their 
        special area of responsibility—period.
 “The idea is to optimize only within 
        one’s own boundaries, whilst none are able to invest in total process 
        quality.
 “In general, the air cargo industry 
        in 2010 is working the same way as it did 30 years ago.
 “It seems air cargo can have this 
        luxury despite the global economic crisis, local wars, health epidemics 
        and volcanic eruptions which hit our industry nowadays.
 “Still, the parties are involved in 
        conflict-loaded relationships, which promote rather than avoid friction 
        losses.
 “Among other things the potential 
        for conflict has its origin in the entitlement of the involved parties 
        on system leadership.
 “For example, this fact supports the 
        disadvantage of traditional air cargo when compared with integrators that 
        have taken over significant air cargo market shares in the last decades.
 “A good example of all of this is 
        e-freight.
 “For years the air cargo industry 
        has been discussing the advantages, and we can say now in 2010 that it 
        has at least confirmed a consensus to do e-freight.
 “So now as dozens of countries, airlines, 
        airports, handlers and forwarders report: ‘We are ready for e-freight,’ 
        what is the result as year 2010 nears the end?
 “Currently, only 0.4 percent of annual 
        air cargo volumes are shipped paperless, meaning 99.6 percent of air cargo 
        is still flying ‘classic old style,’ followed by a paper trail 
        almost as long as the air routes.
 “We are all convinced of the advantages 
        of e-freight, but seem frightened of putting the initial investment needed 
        for a change.
 “My view is that the way to make the 
        e-freight argument is to put a price tag on it and demonstrate the extra 
        costs of a classical paper trail shipment.
 “Once actual costs become common knowledge, 
        change will be triggered.
 “Another area in which change needs 
        to continue is air cargo security.
 “In Europe, a common air cargo security 
        policy was brought off the ground in 2006, which changed into a bureaucratic 
        nightmare after it was implemented by various governmental agencies across 
        EU.
 “Without really knowing or understanding 
        the circumstances of the air cargo process, inconsistent rules were created; 
        unworkable techniques have been dictated and massive investments with 
        no related gains in security for the total air cargo chain are now in 
        place everywhere.
 “Like the historic Main that flows 
        just nearby our gateway in Frankfurt, air cargo also flows like the water 
        in an ancient river; air Cargo always seeks the easiest path.
 “The lack of a clear central policy 
        toward air cargo security has, in some cases, caused a migration of air 
        freight toward ocean freight and other markets and stakeholders.
 “What can ‘we’ do, meaning 
        everyone in the air cargo process chain?
 “I believe in collaboration and partnerships.
 “Not partnerships in term of one partner 
        doing all the work and the other not; air cargo needs partnerships that 
        are geared to overall process success, like a rope team on its way to 
        a hilltop.
 “What is needed is a partnership that 
        uses a joint approach to take over various functions in the process chain 
        whilst respecting the independence of all involved parties, with an aim 
        towards achieving synergies that streamline the total process.
 “The air cargo process offers a well 
        suited possibility of vertical integration (airline – handling agent 
        – forwarder = supply chain).
 “But these ideas require a radical 
        rethinking by all parties involved.
 “It is long-term success that counts, 
        and not the short-term margins.
 “Change will include investments in 
        infrastructure, processes, information technology, environmental protection 
        and employees.
 “Additionally, what is needed is compatible 
        improvements along the process chain and the interfaces, coordination 
        and integration of tasks and solutions and an assumption of responsibility 
        by the involved parties.      “Predictable 
        and reliable support along the process chain enables us to offer the principle 
        of a ‘one stop shop’ to our customer.
 “If everybody is enabled to offer 
        his core competencies without having to fear an immediate suspension from 
        the ‘game,’ the classical airfreight chain with the addition 
        of the forecasted growth rates can expand and achieve a quantum leap into 
        the 21st century.”
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