#INTHEAIREVERYWHERE

     It's been described as an international social salad network, which sounds like a fairly modern and anachronistic term for a company that first began in De Lier, southern Netherlands, in 1924.
      A family company, Rijk Zwaan develops vegetable varieties and produces seeds sold to farmers around the world. Today it holds an approximate 8 percent share of the global market.
      The company refines more than 25 kinds of vegetables, including lettuce, tomato, cucumber, peppers, and cabbage.
      So it follows that would also be looking for ways to increase vegetable consumption.
      The Zwaan initiative “lovemysalad.com” brings consumers and professionals together “to inspire each other by sharing their passion for vegetables,” Rijk Zwaan says.

Fruit Logistica Berlin This Week
     
      The Zwann team will be 'loving it up' inside Hall 1.2 A-14 at the 25th Annual Fruit Logistica all this week at the massive Messe Berlin in Germany, February 8-10, 2017.

 

Get Off Your Duff & See This Stuff

      Fruit Logistica is an excellent introduction the 2017 transportation event season, offering new opportunities as you uncover specialized sectors and ponder how to connect the fresh fruit and vegetable business with products across the entire value-added supply chain, from growing to the point-of-sale.
      The idea that you might discover some new markets and use your imagination to advance air cargo seems irresistible!
      Fruit Logistica is a veritable smorgasbord of action and opportunity, with more than 2,884 exhibitors and 70,000 visitors and covering every sector of the fresh produce business.
      It paints a complete picture of the latest innovations, products, and services.
      Fruit Logistica offers superb networking and contact opportunities to the key decision-makers in every sector of the industry.
      Products on show include fresh, unprocessed fruit and vegetables, dried fruit, nuts, herbs and spices, organic products, self-service flowers, and potted plants.
      Fruit Logistica is also laced with non-stop, concurrent sessions. Simply take your pick.

 

Basic Training

      For example, at the Logistics Hub located in Hall B City Cube Booth D-08 on February 8 from 10:00-11:00am, Andy Connell, (left) Director, A-bar-c Services Capetown South Africa, conducts a session designed especially for this huge audience of shippers, which includes smaller producers and exporters seeking to develop overseas markets.
      It's all fairly basic stuff and highlights that logistics bears unfamiliar risks.
      But as thousands of producers—including small- and medium-sized companies—join the big international producers in Berlin, these types of offerings serve as an outreach providing necessary better understanding of delivering perishables to market. Issues that will be addressed include: What is the difference between transport and logistics? How does one negotiate transport/logistics costs?
      What are the differences between transport modi, carriers and freight forwarders, and more?

 

Seabury Advances

      Another standout session is “Shipping: Matching Supply & Demand.”
      Held inside the same Logistics Hub (Hall B, City Cube, Booth D-08 ) on February 8 from 11:00-12:00 Hall B, the speaker is Seabury Cargo Advisory BV Ronald Veldman (right).
      “How important is fresh produce for the shipping industry today, and vice versa?
      “Global trends and outlook on fresh produce shipping by main trade lanes and commodities, with some smart thinking and better ideas to share,” are also on the discussion menu, Mr. Veldman told FlyingTypers.

 

Favorite Fruit Photo

      This one is just for fun, but will also allow you to assure family that you did indeed get in your daily serving of fruits and vegetables.
      Have your picture taken with your favorite fruit in the foyer of Hall 10.1/11.1 and Hall B, City Cube - Stand C-07 anytime between 9-6pm during the show.
      There is also an opportunity to join the Internet conversation by posting and commenting about your favorite fruits and vegetables.
      After some hours on the hoof moving about Fruit Logistica and harvesting the many offerings, talking about the experience on the global social network sounds like fun.

 

Get A Day Pass

      You can attend Fruit Logistica with a 43 Euro Day Pass. A better bet might be to go for a Permanent Pass for 58 Euros.
      Pro Tip: Buy your tickets online.
Geoffrey