Colors Hanoi 2011
Cargo International, the cargo airline founded by Shenzhen Airlines and
Lufthansa Cargo in 2004, with its six Boeing 747-400 freighters, is ready
for 2011 and with all the challenges that Gabriela Ahrens, Vice President
Cargo Sales and Marketing, loves.
It is this pioneer spirit, this infinite
pleasure in organizational development, which drives her on.
Her desire to solve problems and remove hurdles is almost like an addiction,
although in China (as well as almost everywhere else in the world) there
is little patience for get up and go that got up and went.
So, with hesitation, this go-getter declares:
“I love new perspectives, changes,
on the job as well as in private.”
She says this and, at the same time, her
whole face lights up.
With this attitude and as one of just a
few women, she has made it to the top floors of management of Lufthansa
Cargo and on the way there has never “had the feeling that I wasn’t
When asked last year whether she wanted
to switch to Jade Cargo International, she saw this offer as a new opportunity.
The joint venture between the “most
professional cargo airline of the world and its accent-setting Chinese
partners” is the perfect combination “to deliver the high
quality to our customers, which the Chinese market, with its existing
hurdles, will allow.”
Looking ahead (as usual), Gaby promises
business as usual to be unusual:
FT: What will be new and exciting at Jade
Cargo in 2011?
most exciting news from our side is that in August 2011 Jade Cargo will
celebrate the 5th Anniversary of our flight operations.
After three-years of dedicated work for
Jade Cargo as CEO, Mr. Kratky will leave for the next step in his career.
A new CEO will take office in the first half of 2011. Click
for related news.
Of course we also have plans to further
extend our network. On February 27th, we commenced operation to Hanoi.
There will be two flights per week, from Shanghai to Hanoi on Sundays
and Thursdays. The flights ex Hanoi onwards to Amsterdam will include
stopovers in Chennai (Madras), India and Dubai.
During the Summer Season we will start marketing
the flights into Southern Europe, including twice-weekly non-stop flights
into Brescia (VBS), Italy from Shenzhen to cater to the uplift demand
in Pearl River Delta region.
Those flights will stop in Frankfurt (FRA)
and return to Shanghai.
Also, Barcelona (BCN), Spain will be served
twice weekly via Shanghai every Tuesday and Saturday. On Tuesday it will
return to Shenzhen via Frankfurt. Saturday it will continue to Frankfurt
and return to Shenzhen via Delhi (DEL), India.
We are also adding Geneva (GVA), Switzerland
to the network with the start of the Summer Season and also twice weekly
services into Kaunas (KUN), industrial and cultural center of Lithuania.
2010. Did the year perform up to expectation? (a) What stood out?
was a year full of challenges. With the world economy recovering from
the recession in the first part of the year, Jade achieved very positive
results by optimizing our network and business portfolio. Meanwhile,
Jade was undergoing a major structural staff and management change. New
and additional experts have been employed and important functions and
positions have been newly assigned. I joined Jade Cargo as Executive Vice
President, Product & Sales and Lutz Grabowski as Vice President, Flight
In April we successfully managed the volcanic
ash period. We were one of the only Cargo Carriers to continue the operations
into Europe during this period and provide capacity to our customers.
In October we successfully extended our
fleet with one wet-leased aircraft and launched transpacific flights to
U.S. and “round the world” service on the Shanghai-Yantai-Anchorage-Chicago-Amsterdam-Shanghai
key appointments and any other new people you would like to introduce.
course the most important appointment will be announced within the first
half of 2011 – the new CEO of Jade Cargo, the successor of Kay Kratky.
is the biggest challenge to your business looking ahead?
the past year, the post-recession rebound drove a rapid expansion for
cargo earlier in the year, but it ran a bit out of steam by the third
quarter. Since the demand peak in May, a large amount of additional capacities
were (re-)introduced – mostly within Asia. This already caused decreasing
load factors and rates in our core markets, for example, Asia.
With the still uncertain overall economic
development of 2011, our biggest challenge for the future will be to react
with utmost speed and flexibility to changes in the market environment
while sustaining a reliable product. This is the key challenge in our
business, as traditional seasonality patterns seem to be invalid by now.
some trade shows that Jade will attend? Why?
are going to participate in Transport Logistics 2011 in Munich as part
of Lufthansa Cargo Group. We have attended the fair every two years and
the experience convinced us it’s a fair we should attend.
China International Logistics Fair is another
trade show we attend annually; the trade show takes place in October in
Shenzhen, where our corporate headquarter is located. This is an event
where we can meet with our local customers in Shenzhen and Hong Kong.
segment of Jade Cargo is performing best (mail?) and which holds the most
to the retirement of many B742Fs, the increasing share of B777F and B744BCF
capacities and the delivery delay of the B748, nose door capacities will
become a little tighter in the short- and mid-term perspective. Hence,
we believe that special services for outsized cargo that require aircraft
like the B747-400ERF will add value for our customers and Jade Cargo.