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   Vol. 15  No. 38
Monday May 16, 2016

The Turkish Way

The Turkish Way

     Attendees of the 2016 Cargo Network Services Conference in Nashville will not soon forget the genteel welcome from Turkish Airlines Cargo. Attendees were met with a crew of smiling faces and greeted at the entrance by a beautiful floor model of Turkish’s B777 aircraft.
     Turkish served up a delicious lunchtime buffet on the second day and some lucky conferees were able to snag the Turkish coffee at their display stand.
     “We open services to Atlanta (pax) on May 16, added to our line cargo flights serving ATL that have been in operation since October 2015,” said VP Cargo Halit Anlatan.
     "We are pleased to have had the opportunity to meet and greet our customers and potential new service partners in Nashville.” Mr. Anlatan said.
     Pictured in Nashville are (L to R) Kani Morova, Southeast Regional Cargo Manager; Bora Iscan, Regional Cargo Representative Americas; Sarper Ozpercin, Regional Cargo Operations Coordination Manager; Halit Anlatan, Vice President Cargo; and Ismail Cay, Manager Cargo Sales Channels and Key Accounts.
Flying High Wide & Handsome

If you examine Turkish Airlines as delegates to IATA’s Cargo Network Services (CNS) undoubtedly did during their big Nashville event what emerged—in addition to the slick, ultra modern aircraft transport and handling capabilities for all manner of cargo, from pharma to horses to heavy machinery and small packages—is Istanbul itself as the “Natural Bridge between Asia and Europe.”
     Any way you look at it, Turkish Airlines is fielding its cargo division with spirit and élan.
     “Our main competitive advantage is our people and warm hospitality, which comes from our deep-rooted traditions, and standing by our customers’ side as a trustable friend,” Turkish Airlines’ Vice President Cargo Halit Anlatan told FlyingTypers.
     “Additionally, we own a fascinating position via Gateway Istanbul and are eager to develop and serve a significant share of new and niche markets,” Mr. Anlatan said.
     With a culture for cargo that has been evolving now for 80 years, Turkish Airlines Cargo is the latest manifestation in trading for a country known throughout history as being at the epicenter of trade.


The Big Airplane That Could

     Turkish Airlines Cargo’s big dominator B777 floor model was impossible to miss as it stood at the entrance of CNS Partnership Conference.
     Festooned in gorgeous, breathtaking livery, the big Boeing jet model served as a touchstone and meeting place for IATA CNS conferees, who may have otherwise been lost at the busy, jam-packed, two-thousand-acre, 2,200-room hotel complex, Gaylord’s Opryland, where several trade shows converged.
     “Opryland” is the outgrowth of the long-running “Grand Ole Opry,” the country music radio program that has been broadcast on radio and now television since 1943. Originally performed at The Ryman Auditorium, “Grand Old Opry” is now on stage year round, operating from a giant theater just next door to the Opryland hotel complex.


CNS Face-To- Face A Plus

     Back on the ground in air cargo customer country, Halit observes:
     “We very much enjoyed the CNS experience, had several meetings, and greatly appreciate the opportunity to talk face to face with our business partners and potential customers as we expand the Turkish Airlines Cargo brand in the Americas and worldwide.
     “This was my first time at CNS,” Mr. Anlatan said, adding quickly:
     “The opportunity to talk directly to both customers and business partners comes during 2016, which is getting off to a rather challenging start, and our focus continues on expansion and on increasing revenue.”
Turkish Cargo Video     Turkish Cargo, in its bid for greatness, is delivering on its bold plan at building on product and presence in the global market place, and is anchored on a strong foundation as it steps forward, adding equipment systems and infrastructure while expansion continues into new markets in this still fairly new century.
     “You get what you pay for, and Turkish Cargo is delivering excellence every step of the way,” he said.
     New aircraft continue to join the fleet, new destinations will be opening, and continual refinement for facilities and frequency increases are all in the works.
     “So,” Mr. Anlatan said, “we boost our capacity by increasing freighter frequencies in important trade lines like Madrid, Maastricht, Dhaka, and Hydarabad; moreover we recently added new destinations such as Barcelona, Billund, Ho chi Minh, Phnom Penh (to be started on May 20, 2016), and Warsaw, thus expanding our freighter network to 60 destinations, besides our 285 destinations served with belly capacity of Turkish Airlines.
     “We continue to expand our services globally and from this global footprint to position our brand across one of the largest networks in the airline business.
     “Turkish is currently flying to 285 destinations in 113 countries with our fleet consisting of 309 aircraft, 10 of which are freighters,” Mr. Anlatan declared.
     “The primary focus of Turkish Cargo is to have a 'customer-oriented approach;’ to meet customer needs and to make our shipment process clear and fast.
     “We have also offered a very customer-friendly, easily accessible website connection—www.turkishcargo.com.tr—in order to meet customer demands, and also to offer the easiest way to monitor their shipment at every step,” he said.


Cargo Istanbul Facility Success

     “Turkish Cargo is continuing to invest non-stop in our business.
     “Gateway Istanbul’s new high tech cargo facility that we debuted just over a year ago on January 1, 2015, is a new landmark for air shippers that has greatly enhanced efficiencies and our ability to exceed the need and handle every aspect of our service offering.”


iCargo Changes Everything

     “Turkish Cargo went live with its new generation iCargo system, delivering its software solution COMIS (Cargo Operations Management and Information System) on October 1, 2015.
     “iCargo was developed specifically to meet the needs of Turkish Cargo, including quicker adaptation to sectorial developments and coupling remarkable ease of operation thanks to its community-based product function,” he said.
     “iCargo has enhanced our service quality and operational efficiency at Turkish Cargo.
     “We also see increased ability to move capacity where needed in a more rapid fashion, adding to our competitive advantages which include Gateway Istanbul’s location and advanced air cargo handling facilities development.”


Face To Face, It’s The People

     “Turkish Cargo is building its future on a very solid foundation,” Halit Anlatan declared.
     “It’s our people.
     “Everywhere we fly or wish to serve in the future begins with a solid team on the ground.
     “We have six regional managers with knowledge of each destination and a local approach that immediately engages our service partners, the forwarders, to working together so that our success and also theirs is assured.
     “We know that there are many choices out there and we never forget how important our service partners are,” Halit Anlatan said.
     Turkish Airlines continues flying high, wide, and handsome, as my father the pilot used to say.
Geoffrey

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