Peak Into iPhone
Sitting it out . . . Tomoaki Watanabe,
22, right, and Shion Tamura, 20, center, chat as they camp out at the
front end of a line outside an Apple Store to buy Apple's new mobile phones
at Tokyo's Ginza shopping district in Tokyo last week.
With
September “peak season” yet to materialize for many, here
comes some exciting new iPhone products, and with them the hope that last
week’s Apple introductions will provide a jump-start to air cargo
demand.
New Apple products have sparked business
more than a few times, so why not one more September “phone home”
for air cargo?
Wake Up Call
Part of the reason air cargo can be hopeful
is that Apple pulls out all the stops to keep iPhone demand and sales
meteoric—from the moment it hits world markets until the end of
the holiday season.
A well-known adage we’ve adapted for
adapted may indeed be a propos:
“A rising wind lifts all airplanes,”
as iPhone sales went off the charts and made headlines this past weekend.
Customers are anticipating a wait of 3-4
weeks for the iPhone 6+, even before the new devices go on sale this upcoming
Thursday in USA.
For the broader air cargo market, a resurgent
product sector can be viewed as a wake-up call for all kinds of airfreight-able
commodities; at least; that is the hope.
AT&T's chief executive of mobile and
business, Ralph de la Vega, told investors at a conference in New York
that iPhone 6 orders are setting new records.
“It is such a great thing to wake
up in the morning to know that you already have hundreds of thousands
of orders, before you even have a cup of coffee," said the executive.
 All
That Glitters
In Dubai, where the impossible can occur if you
wait a minute, there is some high end buying hysteria as “gold versions”
of the iPhone 6 can be had.
A 24-carat gold-plated Limited Edition iPhone
6 in either yellow and rose gold, created by Gold & Co. in London,
goes on sale this week at Dubai Mall’s Arab and The Collector’s
Palace for a pithy AED,18,000 – AED 21,000 ($4,905-$5,722).
Geoffrey
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