Built to
last . . . Paul Hsu and Uwe Kaeding have combined friendship and a growing
business for the past several decades.
If you mention the State of Wisconsin
what immediately comes to mind—in addition to architect Frank Lloyd
Wright’s home Taliesin in Spring Green—is the large, longstanding
dairy industry.
Actually, every license plate in the state proclaims
Wisconsin is “America’s Dairyland.”
But look again.
What moos in Wisconsin doesn’t actually produce
the largest State export by dollar value, believe it or not—the
top export is cultivated ginseng.
Today, Wisconsin ginseng has found its way as a key
ingredient in everything from teas to health supplements to skin care.
Folks use ginseng to raise their immune system levels,
lower blood sugar, improve concentration, reduce stress levels, and treat
a host of other health conditions.
Hsu’s Ginseng Enterprises is located in Wasau,
the heart of Wisconsin’s ginseng country, and has become a fixture
in this part of the world as it celebrates 40 years of service in 2014.
Paul C. Hsu, a Chinese grower who first began cultivating
American Ginseng in 1974, created the company; today he is among America’s
largest ginseng producers.
Originally a mail order business, Hsu’s now ships
products across the country and all around the world.
Last month Hsu’s also celebrated the grand opening
of its new farm facility.
EMO Trans’ Midwest Regional Manager Uwe Kaeding
was invited to attend the ceremony, which included Wisconsin Governor
Scott Walker and other dignitaries.
“Paul Hsu has been an EMO customer for more than
30 years,” Uwe told FT.
“EMO Trans has played an integral role in shipping
Hsu’s ginseng to China for processing, and also moving some product
brought back to the U.S. for sale.
“After Paul’s son Will joined the company,
we’ve seen their operations grow to a new level, as evidenced by
this large expansion we celebrated this month.
“EMO Trans is proud to be part of this wonderfully
American business success story, and we pledge our best efforts to provide
every transport support wherever the Hsu’s plan to ship their great
products,” Uwe Kaeding said.
Geoffrey/Flossie |
