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A R C H I V E S

SPECIAL FEATURES

AIRLINE OF THE YEAR

     It’s not with just a little consideration that we salute Atlas Air as Air Cargo News 2002 Airline of the Year.
     Let’s face it, there are almost as many heroic stories in the past twelve months to be told as there are airlines flying around out there.
     Atlas Air by exact definition is not even an airline, but rather a phenomenon that company founder, the late Michael Chowdry invented.
     Atlas is an ACMI—Aircraft-Crew-Maintenance-Insurance operator.
 
The late Michael Chowdry (left), founder of Atlas and Richard Shuyler (right), current CEO of Atlas. While Atlas, post 9/11 struggles (like everyone else), Rick & Co. show the guts to persevere.

     But Atlas Air and specifically its CEO Rick Shuyler gets our nod as air cargo’s best for the company’s tenacious, tough and never say die attitude during what we are sad to confirm, is the worst year in commercial aviation history.
     But before we go any further let’s back up a moment.
     Just as the century turned its first full year, Atlas Air Worldwide Holdings successfully completed an IPO that made its founder, the aforementioned Michael Chowdry, and some others very wealthy.
     The company began Year 2001 full of hope with a billion dollar market cap, a fleet of B747-400s and other aircraft at work on lease or ACMI all over the place, and a wish-list of new ideas yet to be acted upon.
     At that point just having come out of the go-go 1990s, the horizon seemed endless.
     But then Mr. Chowdry, who held his pilot’s license and regularly enjoyed a few hours aloft in any number of exotic collectible aircraft he kept at a base near the old Atlas headquarters in Golden, Colorado elected to take a short hop with a reporter from the Wall Street Journal.
     All things considered, as Atlas was about to release financial figures, contact with a writer from the most influential financial newspaper on the planet, that included a brief jaunt into a crystal blue Rocky Mountain sky seemed like a good idea.
     But just like a black cloud which suddenly turns day into night, in less than an eye blink after take off, Mr. Chowdry and the reporter died instantly as the plane crashed.
     Everything terrible that happened to Mike Chowdry occurred in a moment. It’s likely that neither man ever knew what hit them.
     But up in Purchase, New York at Atlas Air headquarters, life had to somehow continue amidst unbelievable shock and grief, not to mention the empty hole that faced Atlas Air itself.
     Mike Chowdry had assembled a first class team. But as far as anybody knew, Mike Chowdry was the show at Atlas. He was the indispensable creator, the drive and ideas, the reality and heart and soul of a great international company, fielding more than 34 B747s all over the world.
     “At first I looked out my window and everything was the same,” recalled Rachael Berry, director of corporate communications.
     “But then after a short while, I realized that there were no footsteps in the hall. No Michael Chowdry with another idea. He was the excitement and the drive and the sense of adventure we all felt.”
     But as bad as early January 2001 was for Atlas, nothing and probably no one could have prepared the company for 9/11.
     Fallout of that horrific attack continues right now, as companies once thought invincible, from IBM to McDonalds and elsewhere, in every part of the business sector continue a spiral downward driven by a kind of bottomless lack of confidence and sureness of what lies ahead.
     But despite the uncertainty, here in 2002 Atlas Air has taken delivery of aircraft and acquired Polar Air Cargo, an acquisition most industry wags thought was one stupid thing to do.
     One of the positive stories of 2002 is the emergence of Polar Air Cargo as a prime-time quality resource. In fact, that recent awarding of frequencies into Hong Kong will be used for fifth-freedom flights by Polar to build up activity via Hong Kong, Manila and elsewhere with the carrier’s growing presence at Inchon, South Korea.
     Simply put, Polar Air Cargo under Atlas Air is the come-back cargo airline of 2002, and maybe will turn out to be one of the great turnarounds in recent memory.
     Reliability for service delivery, shipped as booked and other critical benchmarks are on a dramatic upswing at Polar.
     Customer satisfaction has naturally followed suit. Even operators who were licking their chops to add flights to Hong Kong are laying back, in no small part because now Polar is a for-real air cargo resource powerhouse.
     Sure, the dock strike coupled with the frenzy of business that is mainland China today, has helped Polar.
     Likewise, the idea of acquiring Polar may have been thought of initially during the era of Mike Chowdry at Atlas.
     But the action to take a calculated risk at a tough time, was very much a post-Michael Chowdry decision.
     The last laugh, if there need be one, appears to go to Atlas which very well could see a big part of its future success because of its Polar acquisition.
     The other thing about Atlas we like is that in this year of big losses, and questionable accounting practices at Arthur Andersen after that company helped count Enron as the biggest bankruptcy in history, Atlas needed to confront Andersen’s work on the Atlas books.
     Atlas management bit the bullet, dumped Andersen, and when their new accountants found problems, Atlas stood up, took the heat and moved on.
     Now these financials could still jump up and bite a bit. But the way Atlas CEO Richard Shuyler handled the event and assured everyone that the situation was/is under control, continues to impress.
     For us here watching air cargo history unfold, the addition of Jeffrey Erickson as company president at Atlas is also an interesting, even intriguing move.
     Once upon a time during the early 1990s, at TWA, Jeffrey Erickson and Richard Shuyler were a potent one-two punch at Trans World Airlines (TWA) assuming command of that airline after it had been systematically looted by Carl Icahn.
     For several years, the duo kept TWA flying against what we know now were impossible odds.
     But they did it at TWA with smart, savvy and prudent handling of everything, including what little money the carrier had, to dealing with a large and mostly unhappy labor force and a fleet of aircraft that had seen better days.
     Will Atlas Air make it in the 21st Century? After what happened to United Airlines earlier last month, it is fair to say, nothing is for certain.
     But we like Atlas. They are big and tough enough and even more, they seem to want to win. Often in history, people with a will to do what might seem far-fetched, even impossible, surprise everybody.
     Just as we finished this salute, Atlas announced a contract for one of their B747-200s which will go into service at Korean Air Cargo.
     Now we know Ken Choi, the old cargo pro at KAL Cargo, who signed the contract. If Ken is signing up for Atlas services, that indicates to us, as business crawls back and the cream rises to the top, then the company and idea that Mike Chowdry began, and courage continued, will be leading the way.

ALAS, UNITED

     United Airlines announced Chapter 11 bankruptcy Monday, December 9, 2002. That day in airline history will surely be bookmarked as the definitive moment that changed everything in American commercial aviation.
     But, as the slippery financial slope accelerated the parent airline into uncharted territory for the first time in 75 years, United Worldwide Cargo let it be known that for its part from now and into the future, (and beyond), it’s business as usual.
     UAL Cargo Vice-President Roger Gibson told Air Cargo News:
     “Cargo has been a solid performer. During the second quarter we assumed control of operations at a dozen additional cargo transfer facilities in North America to insure our standard of service that our customers demand. While revenue went up during the quarter, by 6% we were especially pleased just recently to score a record 8.1 million ton mile day, our best since 9/11.
     “We understand the challenge our cargo product and airline faces ahead. Yet cargo reliability has never been higher. While there is always room for us to do better in air cargo, we will maintain our service delivery and full product lines as we look for ways to better serve our customers and service partners.”
     UAL Cargo serves 134 destinations in 34 countries with 1,000 flights daily. More information at www.unitedcargo.com
.

     United Airline’s failure in getting federal loan guarantees puts to rest once and for all the employee stock option plan ESOP as a way to do airline business. United stock, which once had been the most vaunted in the industry, has just been pounded into dust.
     Eighty thousand people at an airline once owned by Boeing, with a record of accomplishment dating back to the beginnings of recorded commercial aviation, has been gut-punched, first by September 11, 2001 and now by three people on a Washington panel called the Transportation Stabilization Board (TBS).
     The green eye shades and gartered sleeves of some banker-thinking mentalities have put what they believe or have been told is United’s ability to repay, above the future of the largest, employee-owned airline in history, a great transportation company, developed during more than 75 years of service to America and the world.
     “It’s a free market,” is what will be said. “United’s business plan was no good,” is what is already in the news, as quoted from some sources.
     We kept thinking what if Lee Iacocca had to go before these guys when he was trying to save Chrysler? At what point do we finally say that we cannot allow a company to go down?
     Couldn’t these men use their money to work change at United?
     Unlike other failures this year, United apparently was not doing business in the manner of, say Enron or other companies, which figured out a way to create and boost their stock market value with smoke and mirrors.
     Maybe the business plan is/was flawed.
     But, everything needs to be questioned including the politics of why United has been cut loose by the U.S. Government at a time of its maximum peril. What you hear and read right now must be viewed in historical perspective. That means, perhaps some time down the road, what really happened to United will turn out to be quite different than what we are told or believe we know, right now.
     When Pan Am had a B747 blown from the sky above Lockerbie, the flow of passengers which kept the carrier in business dried up, and before long Pan Am was gone. There was no offer of aid or bailouts to the carrier.
     Likewise the travail of carriers worldwide post 9/11 continues.
     When you think about it, in light of 9/11, Pan Am probably should have been offered what is now considered ‘new normal’ for businesses that are victims of terrorists.
     United Airline’s biggest fault after having flown so high, wide and handsome for three quarters of a century is that right now in spite of everything, and because of forces beyond control, she has come up just a little short of land.
     In the overall scheme of things, what United wanted—$1.8 billion, is chump-change next to the bigger dream of what this airline is all about.
     Maybe because it was never done before, no one really knew how to manage an ESOP airline.
     Surely, since everybody who worked at UAL owned a piece of the company, they should have been given some strong medicine.
     But at the very least, United deserves better from these bankers than the rude, even strangely cruel rebuff to their attempts at survival.
     Other carriers, it should be noted, mounted an effort to influence the decision to not support the United plan.
     Continental Airlines CEO Gordon Bethune was quoted in the NY Times:
     “I’m glad we won’t have the federal government subsidizing this competition.”
     Bethune, who writes books about himself should shut up already.
     Somebody once said that there is no such thing as a good debt or a bad mother.
     It is not too much, as an American born and raised on aviation in the 20th Century, to think of United Airlines as mother to us all.
     A Rhapsody In Blue is sent back to United.

RAM MENEN:
AIR CARGO EXECUTIVE
OF THE YEAR
 

    Ram Menen is no dummy.
     But somewhere inside this most genteel and civilized leader of the world air cargo community, there must be the smallest voice that speaks every once in a while as he kisses his wife, Malou and son, Ram Jr. good-bye:
     “What the hell am I doing this for?”
     As General Manager air cargo for Emirates SkyCargo in Dubai, Mr. Menen is anything, but desk-bound.
     Ram finds himself on an airplane, in a hotel room, and out of a suitcase, more days and nights than he probably would like admitting.
     But Emirates SkyCargo is on a mission to become one of the great airlines in history.
     Mr. Menen has been “Mr. Air Cargo” at the carrier since the airline took off 17 years ago via a couple of rented PIA aircraft.
     As someone who worked his way from the ramp up, he knows that aspiring to be something better can’t be accomplished on the cheap.
     So Ram Menen works very hard, both for the airline and everywhere else for the air cargo industry.
     But that also means daytime is whenever you are in it.
     Try this schedule for a moment. If it’s Tuesday, then this must be Belgium. Two meetings in one place followed by the red eye, all-night flight, followed by all-day sessions in Rangoon or some other place, for crying out loud, are par for the weekly schedule of Ram Menen.
     If somebody at the other end of the phone advises packing a bathing suit, Ram can only laugh.
     All of that said, you couldn’t make these things up. Someone is not named “best in class” just because they show and work hard up all the time.
     What we really like about Mr. Menen, is his outstanding mind, sense of humility and his ultimate flexibility, no matter the situation.
     Ram Menen is a genuine original. He is the rarest of individuals. Ram Menen has the power and will to move us all.

     The combination of excellence that is Ram Menen, is bestowed, by whoever makes those things up, upon a very few people.
     Ram has a God-given gift if you know what we mean.
     You can put him down in the middle of any situation, anywhere in the world, almost at any hour and he will know what to do.
     No matter what the situation, Ram Menen is always relaxed and at home, thinking ahead, outside the box always inclusive of what will work best for customer, company or organization.
     He always makes the best of whatever is going on, advancing every agenda. Ram Menen is never about Ram Menen either. Only the best people you ever knew are like that.
     Take the case of the TIACA Hong Kong show last September.
     Did you notice that there was almost no news out of that show?
     While others were dragging around like a bummed out Li’l Abner, Ram Menen was sizing up Hong Kong or Shanghai, as destinations for Emirates SkyCargo.
     Just a day before, EK had launched B747 all-cargo service from Shanghai to Dubai, but now he is gently weighing the pros-and cons with a local reporter of maybe lighting up the local sky and air cargo scene at SAR with the biggest, full schedule air cargo freighter the world has ever seen.
     “The all-cargo Airbus A380 super-jumbo that will enter service with SkyCargo in 2008 is going to change everything,” says Ram Menen.
     “We are keeping options open. The great thing about flying a freighter is that you can move to where the action is. Put another way, SkyCargo is an international conveyor belt linking up buyers and sellers everywhere.
     “We know that the future will include manufacturing centers of China. That’s why we are keeping our plans fluid.”
     Here is Hong Kong wearing its heart on its sleeve. Here too is the Prince of Light, in an era of darkness in many parts of air cargo, doing his best to offer truth and hope.
     Ram did the same thing in 1996 when TIACA held its first, over the top, successful show ever at Dubai.
     Remember that you read this here. Without Ram Menen, it is doubtful that there would be a TIACA today.
     While others have a TIACA show and quickly fade from view (anybody ever hear again from anyone in Seattle where the show was held just ten years ago?), Ram Menen saved TIACA once in 1996 as mentioned, and continues to contribute today on a major basis to the organization.
     Ram Menen has brought style and class everywhere he moves in the air cargo business.
     His comments and insights are always newsworthy and beyond that, useful to amateurs everywhere, as this world of air cargo opens and develops as the most exciting part of the airline business.
     The interesting thing is that Ram would tell you that he is proud to be an amateur too.
     Maybe that’s why he keeps moving up.
     The greatest airline in the Middle East listens to Ram Menen.
     Air Cargo News is honored to name Ram Menen Air Cargo Executive of the Year 2002.