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   Vol. 14  No. 22
Tuesday March 10, 2015

Brand Week At WCS Shanghai

Brand Week At WCS Shanghai

   As the IATA World Cargo Symposium (WCS) begins its public sessions today, Tuesday, March 10th, it remains to be seen whether the event will deliver value for money to everyone in Shanghai.
   The branding options offered—which, for this year’s WCS, includes everything from customized swipe-card guest room door keys, to coffee breaks and other “opportunities,”—are designed to raise brand awareness for the eager whilst also fattening the event coffers with handsome merchandising fees.


Early Takeaways From WCS

   Still, truth be told: IATA wants to give anyone attending this event something of value to take home, so they reasoned that a “branded” mobile power bank handed out with the WCS registration kit would be the way to go. Power banks are small Lithium-Ion batteries that serve as emergency power sources for mobile phones and similar gadgets.


DG Gift a No-No?

   They're both hugely popular and problematic—dangerous goods-wise—since they incorporate lithium-ion batteries and travelers do not identify them as DG; also, because many of them fall under "counterfeit" batteries.
   So that branding move may have raised more questions than cheers amongst attendees involved in the handling of Dangerous Goods.
   In fact, some attendees that know better may be in a kind of regulatory limbo figuring out whether or not this giveaway has undergone the tests required by Part III, subsection 38.3 of the UN Manual of Tests and Criteria, and thus can be safely carried back home either as baggage or cargo once the WCS fest ends and the lights go out here later this week.
Don Vito


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