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   Vol. 18 No. 31
Wednesday May 1, 2019

Reimagine Awards As More Rewarding
Reimagining Awards


It seems like a good time to dust off our story decrying the overabundance of awards in the air cargo business at nearly every turn.
     Now in Spring 2019, like a rite of event passage in air cargo, as the awards go from selective to an outright bonanza, what is the net positive effect of awards upon the industry?
     Creating a blizzard of awards for airlines, forwarders, airports, and people as baseline activity at almost every organized event in air cargo, big and small, we think, has an overall net effect of diminishing the meaning and importance of the honors.
     Awards have become such a ubiquitous feature of closing banquets that we are now seeing candidate advertisements that not only campaign at getting, but also trumpet sponsoring of award categories.
     What happens to these awards after they are given out?
     Many of these trade show and publication awards are piled into a corner, line office walls, or are stacked into display cases like rush hour commuters in the New York City subway.


     Air Cargo awards feature scores of “winners,” but the drivers that bring these honors are less clear.
     What makes a winner?
     Is it attendance, advertising, stacking votes, sheer luck, or (god forbid) pure talent that merit all the huzzah attention?
     No doubt, recognition of a company has a rallying affect amongst team members and employees that is rather wonderful, albeit fleeting.
     None of this is to say, that air cargo industry people are not hard working and deserving of recognition for excellence in a career, ideas and jobs well done, and other measureable achievements.


     But how many trophies can be handed out until the cup runneth over?
     In 2019, some big corporations, not necessarily in the cargo business, are waving huge cash money around, and handing out what amounts to a fortune, to one innovative person or company seems all the more incredible.
     If the idea is to award and attract more new thinking and people into air cargo, why not forgo the game show, free for all “strike it rich” format? Why not get deep dish into new thinking by awarding recognition across a wider spectrum to several innovators and smart thinkers?
     The idea, we think, is to up the quality and advocacy for legitimate, nonpartisan recognition that extends the awards, as not only a viable enterprise, but also an educational benefit for everybody in transportation.
     FIATA, for example, features a program called Young International Freight Forwarders Award (YIFFA) that yearly recognizes several winners chosen from papers submitted on various aspects of the freight forwarding business.
     The YIFFA award, in addition to recognizing an individual and region, rewards everybody by publishing the study the winner submitted, for all to read.
     Additionally, the YIFFA Award includes advanced training in the transportation arts that can also include on the job experience in an actual live company situation.

Industry Awards A LossAWARD VALUE

     In 2018 when we asked some people who attended Air Cargo Europe in 2017 at Munich, “Who won airline of that year?” all we received were blank looks.
     The same non-responses held when we queried folks about what were the names of the usual suspects that won in the various categories?


     In 2018, industry attention to award events appeared to slide just a little bit?
     An organization that had held grand bow tie party soirees forever, actually dropped the format altogether for a year, then for 2019 apparently reworked the format and in the search for more money, was back.


     One enterprising publisher that hands out awards all over the place has come up with wording that looks and sounds like everybody is a winner.
     The winner is of course the winner, but the second-place finisher that used be the loser is now “highly acclaimed”, suggesting in a positive sense the gap between winners and losers has narrowed, if not the spend to reach those heights.


     François Ozon, one of France’s most prolific director/screenwriters, has noted, “awards are like hemorrhoids, sooner or later every asshole gets one.”
     Billy Wilder, the great director of “Some Like It Hot” oft repeated that quote adding:
          “An audience is never wrong.
          “An individual member of it may be an imbecile, but a thousand imbeciles together in the dark - that is critical genius.”


If You Missed Any Of The Previous 3 Issues Of FlyingTypers
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Vol. 18 No. 28
Where In The World Is Mike Oslansky
Chuckles for April 17, 2019
Trump Effect-Part 10
Move To Popularize India Air Cargo
Letters to The Editor
FT042219Vol. 18 No. 29
Supermarket In The Sky
Chuckles for April 22, 2019
Celebrating Earth Day 2019

FT042419Vol. 18 No. 30
Air Cargo Is About People
Chuckles for April 24, 2019
Go Go Guillaume
Brandon Gets It
AFKLMP Change & Forwarders Cheer

Publisher-Geoffrey Arend • Managing Editor-Flossie Arend •
Film Editor-Ralph Arend • Special Assignments-Sabiha Arend, Emily Arend • Advertising Sales-Judy Miller

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