| The Air Cargo Forum India (ACFI) has taken on the task 
        to make air cargo popular – both as a profession and a service. A tall order, no doubt – especially 
        when passenger growth continues at a scorching pace prompting aviation 
        stakeholders to look forward to the day in 2024 when if predictions hold, 
        India will become the world’s third largest aviation sector.
 ACFI could turn out to be the right 
        vehicle for the task since it is the only association nationwide representing 
        the entire air cargo logistic/supply chain in India responsible for the 
        transportation of 30 per cent of the total national trade & commerce.
 First The Challenges
 
 The Indian cargo sector has been facing 
        key challenges that have been hindering its growth.
 These challenges include the well 
        known lack of infrastructure and visionary policies.       Coupled 
        with that are long drawn-out processes and hesitation to use of technology 
        and resources.
 To start with we take the constraints 
        and procedural delays that have been hurting the Indian air cargo sector.
 This has resulted in low volumes.
 The combined air cargo traffic handled 
        in FY 2017-18, for instance, put together at all the Indian airports (approx. 
        3.4 million MT) was still less than that handled by each of the top three 
        cargo handling airports in the world in 2016-17.
 I Want To Be Wanted
       In such circumstances, the only way 
        to boost volumes was to make air cargo “wanted”. Forum President 
        Tushar Jani – he is Chairman, Cargo Service Center (handling Cargo 
        Terminals at Delhi and Mumbai among other places) and founder Blue Dart 
        – gave an inkling of why the forum was keen to make air cargo popular.  Crying For Recognition
 
 Fact is that air cargo has always 
        lagged behind passenger services.
 Jani mentioned that air cargo had 
        been crying for its rightful place for quite a long time.
 “We are going to cry more and 
        more,” he said during a recent meet, directing his words at the 
        Civil Aviation Secretary, the top bureaucrat in the Civil Aviation ministry.
 One of the major reasons for popularizing 
        air cargo, Jani pointed out, was that there were only a few who wanted 
        to join the air cargo industry.
 
 
 Air Cargo Gets No Respect
 
 As head of the Cargo Service Center, 
        Jani said he faced an attrition rate of nearly 22 per cent every month.
 Most of those who quit working did 
        not consider working in cargo “respectable”. The only way 
        out is to change the mindsets of potential workers.
 If the people – especially those 
        around airports – were taught to think differently and accept air 
        cargo as easily as they do for the passenger side of the business, it 
        would go a long way to enthusing youngsters to join the air cargo sector.
 To achieve popularity, the world has 
        to know that air cargo is a great business with plenty of opportunities.
 If all goes according to plan, that 
        would be the message that will be displayed around Delhi airport – 
        to begin with – on TVs.
 The finer details would be worked 
        out once the air cargo stakeholders agree along with the Ministry of Civil 
        Aviation.
 The Infrastructure Challenge
 
 Behind all this, there was a need 
        to bring about a serious approach toward improvement and creation of infrastructure 
        for air cargo.
 Along with infrastructure, the single 
        window approach that has been created needed more support from participating 
        agencies to eliminate delays.
 That is, as Jani said, “because 
        cargo does not scream or shout”.
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