Nils Haupt is top corporate communications officer at
Hapag-Lloyd AG, the fifth biggest container shipping line worldwide.
Nils served in the same position at Lufthansa Cargo between
2002 and 2012. Here, he brings an enlightened, objective view for today
live In challenging times. During the pandemic our industry is under enormous
pressure to fulfill their promises as online orders are skyrocketing,
air cargo is booming and also ocean freight is surging again.
But still: undoubtedly the logistics industry is
totally underestimated in public, although it is crucial for the success
of the global economy.
The transportation of a box from South China to a
remote village in Wisconsin - just within a few days - is taken for granted.
The huge complexity of our business and the interdependence
of the various players is hardly understood and barely appreciated. People
keep applauding the nurses and doctors while truck drivers, seafarers
and warehouse workers are the unseen heroes during this pandemic.
As a communication professional in this industry
for close to two decades I am asking myself what we’ve done wrong
until today - and what we need to do in the future to make this industry
more heard, more seen and more appreciated.
There are still so many stories to be told, so many
heroes to be named, so many logistics records to be revealed.
Admittedly I don’t believe that the pandemic
will help us to receive more worldwide acclaim.
We are and we will remain the Sherpas who are indispensable
to reach the mountain top.
And while doing this day in day out we might have
become too humble to be in the limelight.
While writing this still tens of thousands of seafarers
are not allowed to leave their vessels, many of them having served more
than one year onboard without knowing when they will finally see their
loved ones again.
Yes, maybe we are the Sherpas.
perhaps now is the perfect time to speak up and to stop being humble.