to Priyanka Ann Saini.
Priyanka is Chief Strategy Officer, Charlie
Pesti where she handles the hefty responsibility of serving as marketing
strategist for logistics, shipping, and supply chain solutions.
A World Turned Upside Down
“Where do I begin when thinking what
has changed in the past year?
“The way we work in terms of method
and medium, the increased dependence on technology, the rapid adoption
of technology, the shift from physical to virtual and the cascading permanent
changes as a result, the family dynamic and a relook at priorities.”
Very Comfortable Remote Working
“Almost everything has changed!
“For me, I have always worked remotely
and I am glad that people now understand that it is not the easiest thing
“It is extremely difficult as you
have to set boundaries, balance the household needs and responsibilities,
be self-motivated, disciplined and most importantly, know when to stop.”
The Endless Juggling of Life
Ginger Rogers, Fred Astaire’s dance
partner during an endless string of 1930s movie musicals, once famously
“I did everything Fred did whilst
dancing backwards in high heels.”
Here Priyanka broadens that comment:
“Women are natural multitaskers and
experts at prioritizing but I do believe, from personal experience, that
if you have a supportive partner or an understanding household, you can
very easily do justice to both work and home.
“It should not come down to an either/or
choice but a simple time-management exercise.
“For me, I have never not worked despite
being a military spouse and having relocated every 2 years for the past
“This is on account of having a partner
that sees you as an equal, and both working hard to make sure each other’s
career aspirations are recognized and respected.
“We do not limit ourselves to prescribed
gender roles but instead, have an egalitarian outlook and support each
other when the other’s career demands more effort and attention.
“And, of course, when it comes to
our son, his education, wellbeing and health take top priority –
that is one thing that is sacrosanct and comes above all else.
Listen Up A Woman’s Role
“I believe that women have a very
unique perspective and their voices must be heard. “We bring in
the societal/community point of view and are thinking not just from their
perspective but from that of their households.
“In my experience, as part of the
military fraternity, as a wife, a mother and a professional, my worldview
and life experience is very different from my male counterparts.
“Fortunately, I have always been recognized
for my ideas, very often been given a free hand to execute them and my
work has been commended and appreciated by the industry and no specific
“I do not expect any concessions on
account of being a woman…just to be recognized for my work and bring
value to my organization and clients.
“However, I do firmly believe that
these voices must be heard and given due importance.
“Only when we practice inclusion,
can we be agents for change and create better solutions—that, I
believe, should become commonplace and widespread.
The Daily Experience
“I am the Chief Strategy Officer at
a logistics media consultancy, Charlie Pesti - a U.S.-based firm that
works exclusively in shipping, supply chain and logistics.
”I have not experienced any gender-specific
issues here and in my body of work to date.
“Yes, the hours are long as this is
a global industry and it is as demanding, as it is rewarding.
“I work mainly with accounts in the
U.S. and EU, and with the job come challenges and we experience these
challenges as a team.
“There are days when we work into
the wee hours of the morning but that is because we want to and we make
up for it on other days.
“It is a very exciting, dynamic and
fast-paced industry, one that I have come to love, respect and adjust
“For work, I have travelled to many
countries but haven’t experienced violence.
“Yes, there have been overtures that
have not been appreciated, and initially I did not know how to deal with
them as we are taught not to make a big deal of these things and there
is no rule book that advises about such behavior.
“However, my way has always been to
call out the culprits, confront them head on and condemn this behavior.
“I have done so with the support of
male colleagues and have not encountered many who condone such behavior.
“I believe the only way out is to
speak your truth, tell your story and call out misogynistic people when
you see them.
“In my career, the way I have been
able to support and help women is by conducting panels on diversity and
inclusion at global events and inviting women from different parts of
the ecosystem to tell their stories, share their experiences and shed
light on how they have overcome difficult experiences.”