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Family Aid 2020
   Vol. 22 No. 22
Monday June 26, 2023

Mahindra Logistics To Dubai

Saurov Chakraborty and Rampraveen Swaminathan

     Saurav Chakraborty (L), Chief Executive Officer at LORDS Freight by Mahindra Logistics Limited and Head Global Cross Border Solutions at Mahindra Logistics and (R) Rampraveen Swaminathan, Chief Executive Officer at Mahindra Group are giving truth to their slogan “Igniting Logistics” as MLL lands in Dubai.
     When you think about it in a largely self congratulating world, here come some inventive, well-connected quietly confident entrepreneurs out of India setting up a deal: using for a change, Dubai, which has grown powerful and effective.
     Turn about fair play? Indeed, and not for nothing, the road ahead in this highly competitive world will be anything but a walk in the park . . . Dubai gives nothing away, and there is a lot of competition, but now finally the Indians have landed and set up shop.
     Mumbai-based Mahindra Logistics Ltd. (MLL), a part of India’s Mahindra Group, the Mumbai-based Indian multinational conglomerate with operations in more than 100 countries. has become the first Indian company to start cargo charter operations from Dubai.
     MLL provides technology enabled integrated solutions for 3PL, Express and cross-border supply chain management. The company does freight forwarding and related value-added services serving over 55 lanes across the world. MLL is partnering with customers in electronics, consumer durables, pharma and engineering for the cargo charter operations.
     What is important to note is the choice of Dubai by MLL.
     Dubai is strategically important: It became India’s third largest trading partner in 2021-22 and with the signing of the India-UAE Comprehensive Economic Partnership Agreement (CEPA), bilateral trade is set to grow.
     In fact, it has been a year since the CEPA was signed and business has grown by 27.5%. Business from India and UAE have already started leveraging upon the duty waivers and enhanced market access offered under the CEPA. During the first eight months from April-November 2022 bilateral trade between the two countries grew to $57.8 billion from $45.3 billion during the same period of the previous year – a growth of 27.5 per cent in percentage terms and an increase of$12.5 billion in value terms. During the same period, India’s exports to the UAE saw a growth of 19.32 per cent, reaching $20.8 billion from $17.45 billion, an increase of $3.35 billion in value terms.
     In addition to its presence as a global hub, Dubai has turned into a regional trading hub.
     In fact, MLL’s Managing Director & CEO, Rampraveen Swaminathan said how the CEPA agreement had led to a 14% annual increase in bilateral trade. It has created new trade opportunities and registered a multi-year high in exports from India to the UAE.
     “The UAE, and Dubai, provide us a great launchpad to develop the business.” Saurav Chakraborty added that the company had chosen Dubai as the location for the air charter brokerage business “due to the unparalleled access and connectivity it provides”.
     Chakraborty also said that the charter business would be an independent division serving customers and partners across multiple vertical and geographies.
     “We are going to target the segment of foreign-to-foreign movement, say from Shanghai to Istanbul.
     “So, the world,” Chakraborty said confidentially, “is going to be ours.”

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