the easy spoken, relaxed, Guillaume Halleux now serving as Acting Chief
Officer Cargo for Qatar Airways is concerned that maybe following in the
footsteps of his predecessor is a big ask of anybody, he sure doesn’t
Guillaume who is front and center in Dallas
this week has deftly and definitely moved with grace and ease onto the
world stage with top responsibility for a great international airline’s
The Customer First
is our primary focus,” Guillaume says right away.
“QR Cargo has been heavily investing
in technology and innovation, simplifying business processes, all for
the benefit of our clients in terms of the best services and air freight
“We will continue to do so in the
next five years.
“Through understanding our clients’
needs and adapting our offering to exceed their expectations, we can build
our brand and business on high levels of customer satisfaction to achieve
“Qatar Cargo believes this is what
makes the airline a winner and it’s also a chief reason why clients
love us and enjoy doing business with us.”
Not About Size
“Being a winner
is not so much about size, it is really being the preferred option for
our customers while remaining humble.
“We, the ‘cargo people,’
do much more than shipping goods from point A to B.
“Cargo people are key to the world
trade, we are in the middle of the global village.
“While helping nations
develop; air cargo transports materials for infrastructure; we fly medicines
and cures; we play a very important role in the life of millions, and
yet not many people comprehend what we do.
“I find this fascinating.
“To a certain extent we contribute
to a better world.”
“The freight forwarders
are a key element of our business model.
“Forwarders represent the immense
majority of our revenue stream and we deploy constant efforts to meet
their requirements in terms of products, schedule, quality of service
and customer experience.
“Over the years that strategy has
paid off and we see our brand becoming increasingly popular among freight
Cargo Not A First Choice
Guillaume was born in
France in 1973. Mr. Halleux studied Economics and holds a Masters in Business
Administration from ICN Business School in Nancy, France.
“Like many others in my generation,
I didn’t really know much about air cargo.
“There was no school or diploma in
international logistics or airfreight in my country.
“I discovered cargo in London while
doing an internship with Air France.
“My office was next to the cargo
office at LHR.
“I got to know the cargo team there
and I immediately became fascinated with their activity.
“I started to help them by designing
some reporting and other analytic tools for them to monitor their business.
“Then I was offered a job in Paris
at the Cargo head office of Air France in 1997, holding various positions
in the Logistics and Business Development department.
“Later in 2006, I joined SkyTeam
Cargo USJV as the Sales Director for the northeastern United States, before
being promoted to Regional Director for Hong Kong and South China at Air
“In 2012, I worked with Bolloré
Logistics, in charge of sales and Business Development for Vietnam, and
later for Singapore.
“I took up the role as Qatar Airways
Cargo’s Vice President for Asia Pacific region in 2016, and last
October I was promoted as Acting Chief Officer Cargo, leading the airline’s
“The needs of commercial
transportation and logistics customers are changing.
“Supply chains are becoming more
complex even in markets where the requirements were relatively straightforward
in the past.
“In my opinion, disruptors or rather
‘challenges’ to the air freight industry are in three areas:
- Expectations versus cost
The demand of a higher
standard for air cargo business and the fast emerging e-commerce are two
of the main stimulus to rising customer expectations. For cargo airlines
the ability to offer speed, transparency, service excellence, and innovative
solutions while keeping the cost low is certainly a challenge.
- Technology and big data
of Things (IoT), and e-freight have become a prominent part of every player’s
business strategy. We are proud that QR Cargo has been able to drive its
expertise in developing CROAMIS, online services, e-AWB, and XML messaging,
being one of the first few airlines leading digitalization in its business.
- Competitions and new entrants
Multinational and virtual
startups such as the global online retailers have, to a certain degree,
reshaped supply chain with their partnerships with logistic companies
to form and improve their service delivery. Mergers and acquisitions between
industry stakeholders also form competitive dynamics against logistic
companies and carriers.
Qatar Cargo View By Region
“Asia will lead
the growth in air cargo industry in the next two decades, with mainland
China’s dominance in manufacturing contributing significantly to
air cargo demand in the region.
“Qatar Airways gets an upright advantage
to our newly launched services in Asia this year.
“We will continue to focus on delivering
quality and reliability, offering the best solutions to our customers
and constantly innovating and contributing to the air freight industry.
“Europe and ISC have been equally
dynamic in 2017 and we are optimistic for 2018.
“As for the United States, the main
challenge still remains the imbalance of flows that became even greater
“Latin America has shown substantial
growth for QR last year and we are constantly looking for new opportunities
in that emerging part of the world.
“Africa is promising while remaining
a relatively smaller airfreight market compared to the other main regions.
“Let’s also not forget,”
Guillaume smiles, “the Pacific region, where we have significantly
increased our footprint in AU and NZ.
“We are confident for the future
in this perishable market as demand for high quality food products is
on the rise.”
“A seamless cool chain,”
says Mr. Guillaume Halleux, Qatar Airways Acting Chief Officer Cargo,
“is paramount to maintain the efficacy of vital pharmaceuticals.
“By introducing CSafe’s new RAP container
in our product offering, we take our commitment in maintaining high
standards in handling pharmaceuticals a step further.
“Qatar Airways Cargo’s pharma solution
now includes CSafe’s RAP unit. It’s perfectly suited
for large volume pharma shipments and has been approved by the cargo
carrier’s team of pharma specialists for use across its expanding
QR’s pharma network spans more than 70 world
destinations whilst the QR Cargo fleet now includes two Boeing 747-8,
thirteen Boeing 777, and eight Airbus A330 freighters.
More information: http://www.qrcargo.com/
“The industry is
growing at a rapid pace and providing a great opportunity for creating
new and bespoke products and solutions to cater to complex transportation
needs in geographical reach, service reliability, cost efficiency, and
“Our QR Pharma network currently
covers 75 destinations worldwide and is expanding further.
“Pharmaceutical products are of great
importance for us as we have been working hard to get trade lanes certified
by the big shippers.
“The e-commerce segment is booming
and for this high demand segment, we have a suite of premium cargo services.
“Qatar Cargo provides our clients
the shortest transit times by offering tail-to-tail connections at our
“We implement electronic data interchange
CARDIT/RESDIT with all postal customers, while our fleet strategy of effectively
utilizing freighters and belly space on passenger aircraft enables us
to offer impressive tonnage capacity, high frequency, and a global network.”
“The supply chain
industry has witnessed a profound shift in the past few decades with the
emergence of China, Russia, Brazil, and India as the world’s new
production hubs and the impetus of digitalization.
“Being the primary party in the chain,
shippers need to understand the implication and identify opportunities
to their advantages.
“The collaboration between shipper
and forwarding agents comprises education effort to achieve mutual partnerships.”
Can Handle It
“A main challenge
I see is the lack of handling consistency.
“Cargo handling capability varies
greatly in our stations, regions, and Doha hub, bringing their own challenges
“We have always aimed for consistency
of handling in terms of safety, security, quality, and operational delivery.
“Qatar Cargo sets high standards
for these disciplines.
“The capabilities of the ground handling
agents are rigorously assessed with each new route launch or expiry of
the ground handling contract.
“Our Network Handling Partner program
enables us to have an established framework with the global handling companies
to ensure our specific requirements are met, irrespective of location.
“It ensures improvement in service
delivery and minimizes operational gap between local station, GHA, and
Air Cargo Handle The Future?
“The air cargo industry
faces challenges of profitability, sustainability, and customer satisfaction
as well as competition from other transport modes like sea, rail, and
road. Modernizing air cargo and digitalisation needs to be done swiftly
as these are key to the development of new innovative services and solutions,
thus increasing air freight’s value to shippers.
“Air cargo serves a specific function
in the supply chain and as long as we continue to offer an affordable,
efficient, and reliable service, this will remain the case.
“Despite the challenging environment,
our investments in IT, qualified staff, a flexible freighter fleet, a
well-planned network, and visionary management, we are confident that
with ongoing commitment to investment and expansion we can continue to
overcome the challenges in this industry.”
For A Few Good Partners
“Qatar Airways Cargo’s
alliances have been constantly growing over the past five years, proving
there is a real business case for long-lasting partnerships within air
“We are constantly searching for
new opportunities in order to produce additional synergies for the group.”
“We favor robust safety and security
regimes but believe the supply chain would benefit massively (as would
the core aim of safety and security) were border agencies better able
“On the commercial side, we want
to see better quality ground handling (particularly in the U.S.).
“Differentiation in air cargo is
limited, and mostly occurs on the ground.
‘The opportunity to add value for
the end consumer is here, but all parties have a role to play in seeing
better quality, not just the GHAs.
“In terms of distribution, air cargo
is many years behind other industries that have managed to automate their
distribution channels to market.
“Why is it
still so manual and why does it still take so long to buy and sell air
“I am married and the happy father of two children.
“We now reside in Doha after living
in London, Paris, New York, Hong Kong, Vietnam, and Singapore.
“We are a rather sporty family, therefore
our vacation plans usually include a lot of activities and we are now
looking forward to discovering this part of the world,” says Guillaume.
“As a good Frenchman, I always need
to locate the best bakery and the best French restaurant wherever I live.
Luckily, Doha is not short on these options!
“From a hobby perspective I enjoy
photography a lot.
“I like the adrenaline of capturing
passing light and scenes.
“I particularly specialize in street
scenes, portraits, and I also do a fair bit of aerial photography,”
Guillaume Halleux concluded.