Asia Fruit Logistica (AFL) commercial
director Wilfried Wollbold (far right) presents Impact Award to
representatives of Yupaa Group. Hong Kong unrest caused dip in 2019
Asia Fruit Logistica (AFL) 2019 was held in Hong Kong
September 4-6 amidst the protests and unrest which have characterized
life in the former Crown Colony, that still continue.
The event, an offshoot of Fruit Logistica held in Berlin
every year has consistently grown in Asia during the past several meetings.
Although show attendance dropped 10% at the venue Asia
World-Expo Hong Kong, AFL’s commercial director Wilfried Wollbold
“We are sincerely grateful to all our exhibitors
and trade visitors for joining this year’s edition under difficult
circumstances. “We feel fortunate to be part of such a great and
Where Are The Fruits?
Delegates to AFL received the first copies of a statistical
guide to Asia’s fresh fruit and vegetable business covering 12 different
markets, including Vietnam for the first time this year, as well as a
global fruit map displaying the main trade lanes for fresh fruit imports
How Do You Like Them Apples?
Of course there were awards. Rockit Global won the ‘Marketing
Campaign of the Year’ for its innovative miniature apples campaign
Indonesian importer Laris Manis Utama won the ‘Importer
of the Year’, while Chinese food retailer Yonghui Superstores grew
into ‘Produce Retailer of the Year’ and “Shazam!”,
the AFL ‘Impact Award’ went to Indian importer-grower-distributor
With China, Asia’s fast-growing fresh produce
market is expected to account for over 50 percent of global consumer spending
on fresh fruit and vegetables by 2030. AFL vows to return to the same
venue in Hong Kong next year.
AFL 2020 takes place at Asia World Expo Hong Kong September