We have met dozens of public relations types during our half century on
the air cargo beat.
The best, most prolific and easily in tune, whenever
the song is sung, is Nils Haupt.
In fact were there an organization of the best public relations consul
in the business, Nils Haupt would have to be named Chairman of The Board.
When he handled all the news for mighty Lufthansa
Cargo, his style and elan were easily matched by his deft human touch
with care and concern and decency every step of the way.
I have thought, ever since the day Nils stepped
down from that post at Lufthansa Cargo, that the German carrier in letting
him move on, shot itself through the foot.
Maybe the times were changing but Nils was always
on top of it and as said, in the case of airlines in either passenger
or cargo, was the best in the business.
In fact, to lay this out even further, not since
the heyday of Tom Cole at Boeing who, like Nils, was a runaway master
with the press when the B747 was launched, have we seen this kind of talent.
In baseball terms, Nils at Lufthansa Cargo was
like they had a batsman like Babe Ruth in the middle of the line-up lifting
Well Lufthansa’s loss was HLAG’s
gain. Today Nils is comfortably situate and working his magic as Head
of Corporate Communications at Hapag-Lloyd AG.
Here Nils looks back and leans in, delivering
some perspective from Hamburg and elsewhere to his journey through these
past pandemic months.
Welcome back as always, Nils!
do you want your customers to know about HLAG right now?
we are even stronger after having merged with Africa specialist NileDutch.
has pandemic changed things for your offering?
is extremely tight and empty containers are scarce. This might last until
Q4 or even longer.
surprised you during the past 18 months?
bad seafarers have been treated by governments and authorities. Some of
them had and have to stay onboard more than a year.
you intend to attend trade shows during 2021? Explain?
will – if the pandemic situation allows. Trade shows are important
and can´t be replaced by digital solutions. People crave for meeting
each other again.
are the heroes? What can we all do better?
seafarers. We can all increase our amount of humility and gratitude. The
pandemic showed that life is very precious and many families and individuals
were hit hard. We shouldn´t take our privileged lives for granted.
including ocean seems focused at this point in time on digitization of
transport documents and payments. One could argue that this is an issue
that IATA institutes and advisory bodies and others have been discussing
for two decades or more with no breakthrough. What justifies this stop
and go approach in your view?
logistics have not enjoyed ample gender balance. However, the pressure
to introduce greater diversity in terms of cultural background, which
was perceptible years ago, seems to have vanished, is this correct? Is
there a strategy to increase the diversity among staff?
started a diversity campaign within Hapag-Lloyd – and we aim to
introduce a wide range of voices, some of which are often muted, hidden
or simply unexpected. In doing so, our purpose is not to criticize or
promote one position over another, but to create a forum in which new
voices can be heard as well as to prompt reflection on and discussion
of the issues touched upon in a spirit of inclusiveness and mutual acceptance.
Our portraits included voices from LGBTQI+ community, gender equality,
Black lives matter movement, mentally and physically handicapped people
and many more.
is your message to someone considering a cargo transportation career?
for it. The world will need you – and you will get to know the world.
there any other point you wish to make or any issues you consider crucial
in your strategy to meet future challenges?
humble. Be open. Embrace life. Trust in your people – and trust