Hey, Emirates, name Heathrow A4 380 for Ram Menen and his team,
that delivered the Emirates SkyCargo brand to the top of the world
Editor’s Note—Every time I look at this picture of a giant
model of an A380 on the A4 approach to London Heathrow, the thought occurs,
why not name that airplane “Ram Menen?”
Menen, one of the original founding team at Emirates Airline, headed its
cargo division since its inception in October 1985. With Ram Menen at
the helm, the airline rose to become the largest international cargo airline
in the world in 2012.
Mr. Menen retired from Emirates in June
2013 as the Divisional Senior Vice President Cargo.
Trained as an engineer, he spearheaded the
conceptualization and development of the LD-36 (AMF) type of ULD (Unit
Load Device) which increased usable space on each lower deck pallet base
by 33%. Ram also helped develop the cool dollies, which are extensively
used at some airports to maintain the integrity of the cool chain on the
Ram is a FCILT (Chartered Fellow of the
Chartered Institute of Logistics & Transportation), as well as, FRAeS
(Fellow of the Royal Aeronautical Society). He is one of the founding
members of The International Air Cargo Association (TIACA), serving as
Vice President in 1993 and 1994, and as President, CEO and Chairman of
the Board in 1995 and 1996.
Today, with his wife Malou, he splits his
time between homes in Luxembourg and Kuala Lumpur. Their son, Ram Menen
Jr. continues in the family transportation tradition, and recently went
to work for Amazon as a logistics specialist.
Ram still keeps his hand in, occasionally
speaking and commenting on the air cargo business that he loves and knows
The Brexit deadline marches ever
closer. The UK is scheduled to leave the EU at 11 pm local time on March
29, 2019. As that deadline looms for Brexit, Ram Menen observed:
“We can expect mayhem.
“There is currently a procurement
frenzy to stock up with goods because of the uncertainty and to beat the
initial confusion and chaos that is likely to unleash post March 29, 2019.
Ram says that in a no-deal scenario,
“cross border sales are likely to be in a turmoil, especially where
land transportation is concerned as all cargo will have to go through
the border control process, which is likely to create major bottlenecks
at various customs points.”
Mr. Menen predicts:
“EU/UK will have a patchwork
of Air Services Agreements that will let movement of people and goods
“This will result in an increase
in demand for air cargo, as air cargo will help beat the queues at the
land border crossings.
“Of course, the higher cost
of logistics and likely tariff will increase the landed cost of the goods,
which could result in slowdown of business volumes between UK and EU countries.”
“The air cargo market could
see an initial dip in Q2 and Q3,” Ram said.
He noted that there would probably
be higher demand for capacity into UK from Far East (mainly China and
India) and the U.S.
Menen forecasts “intra-Asia
traffic will continue to be strong.
“We will start seeing movements
towards the end of Q3, when inventories start getting depleted,”
“India will also see growth
in its domestic market, especially in the e-commerce segment and will
also continue to benefit from the fallout of the U.S./China trade war.”
In the short term, he points out,
there will be a slight slowdown in China's export traffic in the traditional
“However, the growth in domestic
and cross-border e-commerce will compensate for some of the demand for
Post Brexit, Part I, click