| Keshav Tanna is a stalwart in global professional freight 
        forwarding, who also gives back, serving on the board of the world freight 
        forwarder organization, FIATA. He is Director (Airfreight), at Links Forwarders 
        based in New Delhi, India. 
 “It is clear that the industry witnessed 
        a softness in demand in the early months of 2019.
 “Already the 50 percent of the China-U.S. 
        airfreight is hampered by the tariff dispute and if this were to continue 
        then 100 percent of all China-US airfreight would be subject to a 25 percent 
        tariff.
 “This, because with USA wanting to 
        double tariffs this year to 25 percent on another $200 Billion of Chinese 
        imports, the negative impact on airfreight growth is imminent.
 Double Digit Downer
 
 “In the first seven months of 2019, 
        trade volumes between U.S. and China fell by 14 percent compared to the 
        same period of 2018.
 “Unfortunately, the U.S. trade wars 
        do not end with China; the U.S. Government has imposed trade restrictions 
        with other trading nations such as South Korea, Mexico, Turkey and India.
 New Horizons
 
 “To focus mainly on the U.S.-China 
        trade wars might be myopic, as one might witness trade attacks on different 
        trade lanes affecting overall global airfreight growth.
 “This could result in a definite shift 
        in manufacturing activity to other nations such as Vietnam, Thailand, 
        Myanmar, Cambodia. “These nations would see this as an opportunity 
        which would attract foreign investments.
 “One is already witnessing an increased 
        amount of exports from Vietnam to U.S., particularly in some hi-tech Japanese 
        and South Korean products, which have now shifted production to Vietnam.
 A Matter of Time
 
 “However, these could be short term 
        measures as trade wars are politically driven and one cannot say what 
        could happen in the long run. China and U.S. are amongst two of the largest 
        trading nations, and hence no doubt the trade war between them has shrunk 
        airfreight numbers globally.
 
 
 Deutsche Drop
 
 “It’s not just China and the 
        U.S.—in July, Germany recorded its steepest drop in new export orders 
        since 2009 indicating the outlook for German economy remains bleak following 
        the negative GDP growth figure in 2Q19.
 “This, in itself is an indication 
        of things to come, which look far from bright at the moment.
 The Hong Kong Effect
 
 “At this point it’s a bit too 
        soon to comment on this but the effects of this are surely perceived to 
        add to the current woes of air cargo.
 “From what one understands, cargo 
        is moving in and out of the airport but because of the demonstrations 
        which have resulted in blocked traffic and closure of the airport for 
        a few days, volumes will likely be down in double-digits.
 “Shippers may be wise to have back-up 
        plans in terms of alternative airports in the area until the situation 
        has been resolved.
 The Leading Indicator
 
 
  “Air 
        cargo is an extremely volatile commodity and is one of the first to suffer 
        when economic growth is affected. “Vice-versa, it is also one of the 
        first to recover in a favourable economic environment and this could be 
        witnessed in the year 2016/2017 when growth was at its peak and industry 
        needed rapid restocking of inventories. The good times unfortunately didn’t 
        last too long and one witnessed poor airfreight growth in the last quarter 
        of 2018.
 “This downgraded the forecast in 2019 
        and perhaps rightly so. Weakening economic growth in China and the EU 
        in the second half of 2018 is expected to continue through 2019.
 “In fact, the IMF has also reduced 
        its 2020 global growth predictions from 3.7 per cent to 3.6 per cent.
 Yields Take A Beating
 
 “Yields have taken a beating and credit 
        terms have certainly been far from healthy.
 “Additionally Digital platforms have 
        temporarily hit our bottom lines, but one would not see this as a permanent 
        setback, as e-business is the way to go and has its upside as well.
 “But all in all, it has been a year 
        where the best is like the worst,” Keshav Tanna smiled.
 Like Déjà Vu All 
          Over Again
 
 “It seems the year 2020 will start 
        with similar challenges as there are no clear upward trade indicators 
        in sight, not only for India, but globally—the major challenge we 
        are facing right now is Brexit!
 “However, Africa and Latin America 
        could be some bright spots.
 “African airlines seem to be benefiting 
        from Asian trade, while Latin America is benefiting from an ever so slightly 
        improving Brazil.
 “Caution may be expressed for Latin 
        America though, because it is a highly volatile market and current economic 
        conditions in Argentina could negatively impact the airfreight market.
 The Pharma Lifeline
 
 “We are handling pharma,” Keshav 
        said, “and in fact that is one of the only major commodities that 
        has kept the airfreight market alive.
 “Volumes to the U.S. are stable. However, 
        to the rest of the world there has been a slight decline—at least 
        for us.
 “This pharma commodity however, will 
        pick up sooner than other air cargo commodities,” Keshav assures.
 Tirthankar Ghosh
 
 For Part 1 in this series, click here.
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