GWC, the logistics provider of next year’s FIFA World Cup Qatar hosted a virtual forum on Tuesday November 16, 2021, featuring industry experts showcasing highlights on the preparations for the FIFA World Cup Qatar 2022TM that FIFA says, “will create new benchmarks not only for the region, but for the entire world.”
  Jose Dhooma, Head of Events Logistics at FIFA delivered the keynote speech on ‘Logistics is everywhere’. He said, “there has never been a more apt time to talk about logistics as it is in the forefront. In one year’s time (November 21-December 18) it will be the start of FIFA World Cup in Qatar, the eyes of the world will be here watching us which is the biggest single sporting event in the world, with viewing audience of 3.6 billion persons and 1.2 million spectators, as the tournament will be held for the first-time history in the Muslim and Arab world.”
  Without a doubt the key to moving World Cup will be Qatar Cargo, the top air cargo carrier in the Middle East.
  She’s smart, stylish and determined. Kirsten de Bruijn, Senior Vice President Cargo Sales and Network Planning at Qatar Airways in 2021 is the “It Girl” of air cargo, indicating the ongoing upward emergence of powerful women leaders in our industry.
  Kirsten joined the panel underscoring the notion that with QR Cargo delivery on time with hands-on service is guaranteed.
  Kirsten left no doubt that the cargo airline is wound up and ready to go in any case.
  “After shut down,” Kirsten declared, “we adapted our processes rapidly in order to continue to fly, and I think that’s what we’ve shown throughout the last two years, is that we never stopped.
  “We always say that Qatar Airways didn’t know any borders because we continued to fly and even now we are traveling to 140 destinations.
  “So the connectivity of our network remained the strength throughout all the challenges that we had,” Kirsten de Bruijn said.”