Pictured at the Cheltenham Festival, the horse racing venue (where else?) Thursday March 17, 2022 on St Patrick's Day when most of Ireland descends “on my local town to enjoy a week of horse racing and the craic!” are Helen and Tristan Koch. Tristan is Chief Commercial Officer of Awery Aviation Software.
These days Tristan, who is fronting Awery based in Ukraine gets less and less time to exhale as you might imagine, but bear with us here because as the world has learned, Ukrainians are no pushovers and Tristan, who bumped into an airline career at American Airlines Cargo before making the switch is one cool customer.
     “I am working with an amazingly talented group of people at Awery who are mainly from the Ukraine and Kyiv.
     “We are developing leading edge IT solutions for the Air Cargo industry and trying to finally lead us through the digitalization transformation we have been struggling to achieve.
     “This is how Avery Software make a difference.
     “Awery takes a collaborative approach to our business and unusually are happy to share our data and IP to foster genuine industry benefits.
     “We also have some of the coolest AI (Artificial Intelligence) that takes away so much of that manual data entry that plagues us still.
     “Best word up in 2022 right here at home pivoting our business strategy to tackle the high hanging fruit that still challenges airlines, GSAs and forwarders in getting the slow adopters to embrace online transactions through our use of AI and child-friendly user experiences.
     “Also above baritone voices as the WAL (Women in Aviation and Logistics) program, of which I am a part, expands.
     “Awery was founded in the Ukraine in 2009 by our CEO Vitaliy Smilianets ??l under the incredible enthusiasm, liberation and optimism the country was feeling post independence.
     “I spent a lot of time last year in Kyiv which is a beautiful city of East meets West architecture and made many good friends amongst their people.
     “It will take years if not decades to restore physically and emotionally. "We moved most of our employees and their families to Bulgaria and Western Ukraine where they continue to stoically work undeterred.
     “COVID unfortunately is here to stay in some form or another. In 12 months (barring further mutations etc.) it will be just another virus we live with.
“What has changed is the realization that mankind in many ways is part of a small global community now bound by common problems.”

Vol. 21 No. 12
Much More Than A Knowledgeable Professional
Alas Casualty of War
Chuckles for March 16, 2022
Taking Care Of People
Happy St. Patrick's Day

Vol. 21 No. 13
It Ain't Over 'Til It's Over
Chuckles for March 22, 2022
Too Cool McCool Approaches 91
Latin Spirit Soars At ATC Sao Paulo Intermodal
Happy Birthday Jack Lo