Pictured at the Cheltenham Festival, the horse racing venue (where else?)
Thursday March 17, 2022 on St Patrick's Day when most of Ireland descends
“on my local town to enjoy a week of horse racing and the craic!”
are Helen and Tristan Koch. Tristan is Chief Commercial Officer of Awery
These days Tristan, who is fronting Awery based in Ukraine gets less and
less time to exhale as you might imagine, but bear with us here because
as the world has learned, Ukrainians are no pushovers and Tristan, who
bumped into an airline career at American Airlines Cargo before making
the switch is one cool customer.
“I am working with an amazingly talented
group of people at Awery who are mainly from the Ukraine and Kyiv.
“We are developing leading edge IT
solutions for the Air Cargo industry and trying to finally lead us through
the digitalization transformation we have been struggling to achieve.
“This is how Avery Software make a
“Awery takes a collaborative approach
to our business and unusually are happy to share our data and IP to foster
genuine industry benefits.
“We also have some of the coolest
AI (Artificial Intelligence) that takes away so much of that manual data
entry that plagues us still.
“Best word up in 2022 right here at
home pivoting our business strategy to tackle the high hanging fruit that
still challenges airlines, GSAs and forwarders in getting the slow adopters
to embrace online transactions through our use of AI and child-friendly
“Also above baritone voices as the
WAL (Women in Aviation and Logistics) program, of which I am a part, expands.
“Awery was founded in the Ukraine
in 2009 by our CEO Vitaliy Smilianets ??l under the incredible enthusiasm,
liberation and optimism the country was feeling post independence.
“I spent a lot of time last year in
Kyiv which is a beautiful city of East meets West architecture and made
many good friends amongst their people.
“It will take years if not decades
to restore physically and emotionally. "We moved most of our employees
and their families to Bulgaria and Western Ukraine where they continue
to stoically work undeterred.
“COVID unfortunately is here to stay
in some form or another. In 12 months (barring further mutations etc.)
it will be just another virus we live with.
“What has changed is the realization that mankind in many ways is
part of a small global community now bound by common problems.”