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Family Aid 2020
   Vol. 21 No. 31
Thursday August 11, 2022
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Fall Back Lightly Into Trade Shows

Jeanette Paschal, Julie Blank, Kym Conis and Kate Patay

     Now come a few quiet weeks after which, from September until later November, air cargo trade shows will be front and center.
     But wait, the pandemic is still loose and people are still getting sick.
     The challenge seems to be for preventive methodology and medicine to position itself a half a step ahead of a disease that mutates quickly.
     While the dreaded face masks wait in the wings for now, a new global health emergency called “monkey pox” is rearing its ugly head and can be spread via surfaces where it lives for some time.
     We are sitting here writing what might take place at The FIATA World Congress in Busan, Korea during mid-September.
     Normally organizations are boastful of who some of the higher profile attendees will be.
     FIATA has posted this message to their trade show website:
     “Please note that the Local Organization Committee (LOC) cannot publish the list of the participants to the 2022 FIATA World Congress (FWC) on its website for privacy reasons.
     “Only registered participants will be able to access the participants list through the custom-made 2022 FWC App, which will be made available early September.”
     In May we reported several cases of COVID post Air Cargo India and combined meetings of United Airlines employees in New Orleans termed “super spreader events” by sources, which led to a rash of infections.
     So now we are at the doorstep of the Fall Trade Show season with IATA World Cargo Symposium scheduled for September 28th in London and The International Air Cargo Association (TIACA) Air Cargo Forum November 8 in Miami and Logitrans set for November 16-18 in beautiful Istanbul.
     So maybe the numbers will be a bit off for these shows.
     But what is your strategy if you are going?
     What can you expect or at least hope for at one or all of these events?
     Early in the break when medicine finally got an upper hand with COVID and we all started to drift back to live gatherings, the website Smart Meetings published a White Paper titled, “A Vision for Post-COVID-19 Meetings, How Event Professionals Are Reimagining the Future of Gathering,” that has stood up better than fairly well.
     “I think we will have a better appreciation for each other and our face-to-face interactions. We can accomplish a lot virtually, but we truly are stronger together . . . human connections and the level of productivity accomplished in gatherings won’t go away,” Kate Patay, an industry consultant told Smart Meetings.
     And for air cargo there may be some relief on the horizon from all the frenetic bow tie, award giving galas, although maybe not right away
     “I believe meetings will head toward simplicity and focus on attendees exchanging, sharing and providing solutions—and less about all the noise,” said Kym Conis, managing director of American Mold Builders Association. “The fanfare had gotten out of control at in-person meetings.”
     Julie Blank, who earlier reported that she was rebooking meetings whenever possible, was also optimistic. “I honestly expect, and truly hope, that people will appreciate being together more. I think we will pay greater attention to each other, show more care for each other and just appreciate non device-generated time together—from six feet apart of course, and with a mask, and maybe gloves. But still together.”
     She concluded her written comment with the universal symbol for optimism and hospitality—a smiley face.
     Here is an outcome everyone can hope for. Jeanette Paschal, president of Sound Meetings & Event Management in Raleigh, North Carolina, ventured the following:
     “We will all be more gracious and kind to each other.”
GDA

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Publisher-Geoffrey Arend • Managing Editor-Flossie Arend • Editor Emeritus-Richard Malkin
Film Editor-Ralph Arend • Special Assignments-Sabiha Arend, Emily Arend

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