“In a market that is oversaturated
with capacity, if we get this right, we have a better chance that customers
will bring their business to us through value creation and not just price.
“Our goal is to be the Number 1 in
on-time delivery of air freight.”
“As an industry, air cargo can work
to better meet the needs of our customers. Electronic airway bills, simplification
and automation are key themes.
“We should continue discussing policies
that impact the air cargo space to improve upon our ability to be easier
to do business with.
“For Delta,” says Shawn Cole,
VP Cargo at Delta Air Lines, “2018 innovation means that we can
develop, test and introduce products and services that better meet the
needs of our key customers.
“This year will see a sustained focus
on transforming Delta Cargo.
‘We will continue to offer a range
of differentiated products and services, with investment in technology.
Last month saw the launch of Equation Critical for international, time
sensitive products with GPS technology.
“We will also look to roll-out RFID
technology utilizing the RFID framework from the passenger side of the
Half Into New Year
“Delta Cargo has found that demand
has been solid in the second half of 2017. “During December quarter
and full year financial results (announced Jan 2018), we highlighted a
revenue increase of 14.4 percent during the quarter driven by higher volumes
in freight and mail, and yields.
“The demand environment is being fueled
by general business confidence leading to growth in exports, particularly
capital equipment and pharmaceuticals.
“Cross border e-commerce is also growing.
“Delta’s investment in new A350 aircraft, with large cargo
capacity, will ensure we can support our customers in this strong demand
“Looking ahead, there is general optimism
in the industry and we expect this to continue based on economist reports
and public information,” Shawn Cole said.
Shawn Cole as Vice President of Delta Cargo
appeared on the scene last June, but he had served Delta most notably
in finance and corporate planning for a decade.
Ways To Improve
“Innovation is a brand promise with
Delta Cargo and we’ll be delivering on that moving forward.
“As Delta builds its global footprint,
we will continue to look at ways we can be more closely aligned with our
partners, including Aeromexico Cargo, Air France KLM Cargo and Virgin
“We will also be looking to bring
these partners into the Cargo Control Center so we can be really integrated
on the operational side.
“We are focused on building a business
that is thoughtful and innovative and focused on the customer and their
“Customers will have seen a substantial
amount of progress in our ability to deliver for them reliably, every
day, every week, and every month for the whole year.
“In August last year, Delta opened
the Cargo Control Center which has been a game changer.
“Now we have the ability to track
all the freight we send, anywhere in the globe and allows us to pre-empt
any operational issues such as weather that may impact a shipment.
“Delta Cargo added Dash Critical &
Medical, the first fully GPS enabled, same day product offered by a U.S.
“We updated and revamped Deltacargo.com
and also our 24/7 customer service and support.
In July, we announced we had obtained IATA’s CEIV certification
at our headquarters and cargo transfer facility in Atlanta.
“The introduction of the A350 aircraft
is significant as it is providing additional capacity to trans-Pacific
markets where the aircraft will operate.
“As example Detroit-Narita A350 services
began on October 30 last year, and have now expanded to service from Detroit
to Beijing, Shanghai, Seoul and also Detroit to Amsterdam later this month.