FlyingTypers Logo
   Vol. 18 No. 42
Thursday June 13, 2019

Awards Leave Some At A Loss

Awards Leave Some At A Loss

Most promising start up of 1983, innovative marketing technique award winner 1996, lifetime achievement award 2011, last train home 2019 . . .

     Air Cargo Europe bestowed another blizzard of air cargo awards at its “Gala Dinner in Munich on Wednesday.
      Trade shows, industry organizations, and especially publications are handing out awards left and right.
      There are awards for everything, from company of the year, to person of the year, to most influential, to lifetime service.
      Forgive our skepticism, but something about this rings a bit hollow when air cargo folks sit down to a $75 or $150-a-plate trade show dinner to pat themselves on the back.
      The idea of recognizing and awarding exemplary effort is as old as organized business itself.
      But right now award giving seems a bit over the top, if not inappropriate.
      First of all, there are too many awards.
      Awards, truth be told, are money makers, especially for the publications who in some cases passively encourage candidates to buy award sponsor company ads and full-blown advertising programs pleading with readers to “vote for us.”
      Forgetting everything else, isn’t there something a tad less than believable going on here?
      Advertising programs and event and table sponsorships sold as part of an awards package are a set up, period.
      The guys on the street here in New York City would call it a kickback, pure and simple.
      Hard working companies and people in air cargo don’t need that kind of grief at what should be a moment of enlightenment and reflection for a job well done.
      The prerequisites for the vast majority of awards are totally nebulous. For example:
      “Best Cargo Carrier of Europe,” “Outstanding Cargo Carrier of Asia/Pacific Indian Subcontinent,”and so on.
      By this time of year, a worldwide inflation of accolades has popped up like white asparagus in Germany.
      What has developed is a sort of awards overkill. In our humble view, it has reduced the credibility and devalued those few awards with a basis in thorough and scientific approach.
      So… is there a fix here?
      A highly placed air cargo executive who asked to go unnamed thinks more accountability is needed in the business of recognizing true winners:
      Another thought is that maybe the focus should change. Maybe air cargo should skip the awards altogether in favor of pooling the same resources to create a yearly logistics scholarship at a university.
      The point should be made that as a great, honorable, and flexible industry, our awards process at almost every gathering should not resemble a dead heat on a carousel.
      In the meantime, there is no doubt the air cargo awards trend will continue.
      Can we at least say it’s about time to make air cargo honors more rewarding by making them more believable?
      Your move…

If You Missed Any Of The Previous 3 Issues Of FlyingTypers
Access complete issue by clicking on issue icon or
Access specific articles by clicking on article title

Vol. 18 No. 39
Why ATC Matters At Air Cargo Europe
Chuckles for June 3, 2019
A Paris Life United
Spargel Dinner In Munich
Vol. 18 No. 40
Atlanta Turns A Paige
Chuckles for June 5, 2019
Shop The World I Want To Get Off

FT061019Vol. 18 No. 41
Achim Is Back
Chuckles for June 10, 2019
Virgin Cargo IT Vision Is 2020
A League Of Their Own
Is The Sky Falling In On Air Cargo
Qatar Makes Music In Munich
Berlin Airlift In Germany Today

Publisher-Geoffrey Arend • Managing Editor-Flossie Arend •
Film Editor-Ralph Arend • Special Assignments-Sabiha Arend, Emily Arend • Advertising Sales-Judy Miller

fblogoSend comments and news to geoffrey@aircargonews.com
Opinions and comments expressed herein do not necessarily reflect the views of the publisher but remain solely those of the author(s).
Air Cargo News FlyingTypers reserves the right to edit all submissions for length and content. All photos and written material submitted to this publication become the property of All Cargo Media.
All Cargo Media, Publishers of Air Cargo News Digital and FlyingTypers. Copyright ©2018 ACM, Inc. All Rights Reserved.
More@ www.aircargonews.com

recycle100% Green