Martin Kraemer, the effusive Head of Marketing
and PR for Jettainer, ‘The Jettainer Can Man’ shares some thoughts.
Martin is better than bright.
is always on, and as an uplifting steady hand at Jettainer, forever seems
to be talking the next thing.
long trains of Jettainer containers are seen snaking along on the hardstands
worldwide in cargo transfer facilities, and also on view sliding up and
into jet aircraft by the thousands every day.
in a world that demands what have you done for us lately, Martin has some
“Making the right decisions
technology wise, based on the needs of our customers and other parties involved
in the air cargo logistics chain means that moving forward, collaboration
get more and more important.
Martin smiles,” is the leading service provider for outsourced ULD
The Way Jettainer Works
“With dedicated ULD fleets for each
customer, our state of the art JettWare IT landscape and a dedicated team
is implanted directly into our customer’s organization.
“In fact, we manage ULD fleets 25%
more efficiently than an airline does by itself.
“Jettainer is always at the forefront
of the industry.
“We were the first running an AI supporting
our ULD steering teams and the first operating our customer-end on mobile
devices (JettWare mobile, jettAPP).
Driving Technology Forward
“Data certainly is the important ‘currency’
of the future and smart ULDs generating data are getting more and more
“One has to make the right decision,
always based on customer needs and benefits. The technology itself becomes
of minor importance, the data it generates is what counts.
“Data beats technology,” Martin
When ULDs Get No Respect
“Some people do not treat ULD’s
as the important assets they are,” Martin laments.
“When you think about it, loading
a ULD into an aircraft makes the ULD a part of the aircraft.
“The ULD has to be in perfect condition,
for safety reasons and to protect the content, baggage and cargo.
“Handling ULDs must always follow
rules and regulations,” Martin instructs.
who looks a bit like Mr. Peepers an endearing television character
of the 1950's, seems to be always moving around in double-time making
what he does mostly seem irresistible.
I recall Martin rounding up people at
a trade show earlier this year to attend some big deal at the Jettainer
booth that included sharing some cake early in the morning.
So there we were, with all the rest
of the press and maybe a couple dozen curious onlookers and in the
middle of it all was the Can Man alongside other Jettainer executives
surrounded by a mob of people whilst holding the smallest pastry,
which for the ratio of people to cake, seemed not enough.
But it worked as a ‘just before
lunch’ morning gag for the people who ate dessert first, while
The Can Man In Paradise
“Jettainer, in cooperation with ULD
Care, sent a special ULD around the globe in order to promote the ULD
Care Code of Conduct.
“The ULD flew around the globe during
the last 12 months, and, surprise, surprise, it has landed loaded with
commitment-stickers from everywhere on it, but maybe best of all it is
still un-damaged and in perfect condition.
“We think now with this well-travelled
ULD as living proof, everyone with a true heart can make ULD care.
“When we talk about ULD care, collaborations
get more and more important as life cycles of technologies decrease, price
tags boost, and complexity increases.
Can Man Ideas
“A single player will soon not be
able to manage and pay for a truly huge innovation. Also, the benefits
are boosted when collaborating.
“Currently, everybody does “their”
thing, which gets more and more inefficient.
“In technology and innovations, one
needs to find a business case.
“And that is easier if more people
are contributing and more people are benefitting.
Jettainer always works with top-notch partners.
“We truly live the outsourcing spirit.
“Do what you do best and find partners
for everything else.
“We partner with universities and
tech firms to get the best expertise for top notch results.
“Plus do not forget the customer.
Joint projects lead to relevant benefits and working business cases.”
Can Man Looks Ahead
Martin Kraemer has been the steady believable
force at Jettainer since start up, a well-known and much-liked constant
“Jettainer continues to grow and develop
on a healthy path, just as we have for the past 15 years,” he said