Fruit Logistica held in Berlin February
4-6 blew the doors off the venue, attracting a record 65,000 people from
more than 135 countries, with 2,785 exhibitors from 83 countries.
Needless to say, the fresh produce industry
was on the half shell here as business was booked, networks were expanded,
and everybody agreed it was a peach of an event.
Dr. Christian Göke, CEO of Messe Berlin
GmbH, was understandably overwhelmed: “In addition to its undisputed
position as a business platform, this year's event strengthened its leading
role for innovation to the international fresh produce trade.
“Exhibitors and trade visitors praised
the excellent opportunities to make contact with wholesalers, retailers,
fruit and vegetable growers, importers and exporters, and suppliers,”
“Innovation Awards” (FLIA) showcased
the products and services released over the last 12 months, and an event
at Fruit Logistica called “Future Lab” recognized projects
that could supply the fresh produce sector with innovations over the next
two to five years.
“Spotlight,” a new feature at
this 2015 edition, afforded companies an opportunity to present the latest
and improved products and services. The first Spotlight featured no fewer
than 34 world and 9 European premieres.
Fruit Logistica Berlin chose the “Aurora
Seedless Papaya,” produced by Aviv Flowers Packing House Ltd. in
Israel, as the winner of the Fruit Logistica Innovation Award 2015.
Along with the remarkable fact that it is
completely seedless, this unique papaya is characterized by its delicate
fragrance and firm, full-flavored pulp.
Even after it is sliced, the fruit maintains
its excellent consistency for a long time.
The Aurora Papaya is the product of natural
selection and crossing different varieties. Target markets include the
European Union, Switzerland, and Canada. The weight of the fruit ranges
from 200 to 1,000 grams.
Second place FLIA winner chosen by trade
professionals was a “Lemoncherry” tomato. Developed by BelOrta,
a growers’ co-operative based in Belgium, this yellow, sweet-tasting
cherry vine tomato features a distinctive, lemony aroma.
Third place honors went to the “DIY
Fresh Packs” produced by Bakker Barendrecht in the Netherlands.
These products are designed for consumers
who want to use fresh ingredients to prepare a full meal, soup, or side
dish for four people.
The next Fruit Logistica takes place on
February 3-5, 2016.